The answer to 366 days of moisture, from a hair salon manufacturer. Introducing "PlunT," a new haircare brand based on skincare principles, focusing on "beauty bacteria."
NEWSBOARD / BEAUTY
April 23, 2021

The answer to 366 days of moisture, from a hair salon manufacturer. Introducing "PlunT," a new haircare brand based on skincare principles, focusing on "beauty bacteria."

And Nine Co., Ltd. / Selective Business Division (Headquarters: Shibuya-ku, Tokyo; President & CEO: Osamu Kato) announced...
The launch of "Purunt.," a damage-care brand specializing in "dryness and frizz," developed over 366 days by a hair salon manufacturer, based on the concept of reservoir oil beauty.

The "dryness and frizz" that troubles many women is said to be caused by the peeling and opening of the cuticle due to various external factors such as hair coloring, perms, UV rays, and heat from hair dryers. Purunt. focuses on "beauty bacteria" that condition the skin's natural environment and lead to a self-moisturizing scalp, blending "serum ingredients" that moisturize hair and scalp with "penetrating oils" that prevent moisture evaporation in a unique balance.

These are haircare items with a skincare approach that thoroughly address "dryness and frizz."

【Product Images, Names, Volumes, and Prices】

(From left)
Purunt. Moist Rich Serum Shampoo
・380mL ¥1,540 (¥1,400 excluding tax)
・300mL Refill ¥1,210 (¥1,100 excluding tax)     

Purunt. Moist Rich Repair Serum Treatment
・360g ¥1,540 (¥1,400 excluding tax)
・300g Refill ¥1,210 (¥1,100 excluding tax)
 
Purunt. Deep Moist Serum Hair Oil
・80mL ¥1,540 (¥1,400 excluding tax)

Inquiries

Purunt. PR Office (c/o Antile Co., Ltd.)
Tel. 03-5572-7375
https://andnine.jp/purunt/