Brand Policy: "Human Potential Expands"

Celebrating its 91st anniversary, POLA aims to create the future with a vision of living beautifully, fostering belief in one's own potential and that of society. The company expands human possibilities through diverse perspectives, including sociology, human behavior, and science.

B.A, POLA's flagship brand, upholds the policy "Human Potential Expands." It delves into research across various fields, from communication and behavioral sciences to social sciences, extending beyond the realm of skin. By broadening its scope from skin to individuals, and from individuals to society, the brand aims to unlock the potential not just of the skin, but of people themselves.

The new web promotional film transforms "Flowers of Anima," the artwork for the new B.A line created by world-renowned floral artist Makoto Azuma, into a 3D animation. This visual representation reveals the potential for beauty dormant within everyone's skin.
The film uses X-ray imagery to capture not just the visible plant, but the essence of its underlying life force—its hidden beauty. By overlaying this artwork onto the new B.A's goal of achieving skin brimming with vitality, the film presents a bold, new vision of "living beauty." It seeks to inspire viewers to recognize the potential within their own paths.

■ New B.A Web Promotional Film ⇒https://youtu.be/ajoyTQAzSio
■ New B.A Brand Site ⇒https://www.pola.co.jp/brand/ba/special/

【Available from October 2, 2020】
Four products—cleansing cream, wash, milk, and cream—were released on October 2. The B.A Lotion, launched in September, sold approximately 41,000 units in just four days, receiving a flood of positive feedback.

B.A Cleansing Cream 130g ¥10,000 (¥11,000 incl. tax)
B.A Wash 100g ¥10,000 (¥11,000 incl. tax)
B.A Milk 80ml ¥20,000 (¥22,000 incl. tax)
B.A Cream 30g ¥32,000 (¥35,200 incl. tax)