Launching September 2nd: Dr. Scholl's introduces a new moisturizing line for rough heels and dry shins!
NEWSBOARD / BEAUTY
September 2, 2019

Launching September 2nd: Dr. Scholl's introduces a new moisturizing line for rough heels and dry shins!

Dr. Scholl's, a globally beloved brand for foot and leg care in over 100 countries, is launching three new products: a "Moisturizing Cream for Shins and Legs" as part of its skincare lineup for moisturizing heels and shins, alongside a repackaged "Moisturizing Cream for Heels" and "Intensive Moisturizing Socks for Heels." These will be sequentially released in stores starting Monday, September 2, 2019.

Many people struggle with dry heels, not just in winter, but also due to summer air conditioning and friction from walking.
The "Moisturizing Cream for Heels" contains 15% urea derivative, a moisturizing ingredient, to hydrate even the thick stratum corneum of the heel. It also retains moisture, offering a dewy yet non-sticky finish. With a 70g capacity, it can be used for approximately 2.5 months*1, making it ideal for consistent care.
The "Intensive Moisturizing Socks for Heels" feature a "gel pad" infused with six types of moisturizing oils, including mineral oil, on the heel area. As socks, the gel pad adheres closely to the heel, coating the skin's surface overnight to deliver moisture.

Furthermore, surveys*2 indicate that some individuals report their skin dries out quickly even after applying body cream, suggesting that shins are also a body part requiring moisturizing care. The "Moisturizing Cream for Shins and Legs" contains approximately 10 times more oil than the "Deep Moisturizing Cream," locking in moisture for dry shins and smoothing the skin. Its rich texture is easily absorbed.

*1: When a pearl-sized amount is applied to each heel once daily.
*2: Excerpt from consumer survey conducted in December 2017 (n=104).

New Product Overview

Product Name: Dr. Scholl's Moisturizing Cream for Heels
Sales Name: Deep Moisturizing Cream
Contents: 70g (approx. 2.5 months*2 use)
Price: Open price

Product Name: Dr. Scholl's Intensive Moisturizing Socks for Heels
Sales Name: Heel Moisturizing Socks
Contents: 1 pair (2 pieces)
Price: Open price

Product Name: Dr. Scholl's Moisturizing Cream for Shins and Legs
Sales Name: Oil-Rich Cream VQ
Contents: 70g (approx. 2 months*3 use)
Price: Open price

*2: When a pearl-sized amount is applied to each heel once daily.
*3: When a pearl-sized amount is applied to each shin once daily.
*4: Comparison with our "Deep Moisturizing Cream."

Inquiries

Reckitt Benckiser Japan Ltd. Customer Service
Tel. 0120-634-434
http://www.drscholl.jp