Natural Asahi: Rice Cultivated with Nature's Bounty, Free of Pesticides and Fertilizers

Natural Asahi: Rice Cultivated with Nature's Bounty, Free of Pesticides and Fertilizers

Kimura-style Natural Cultivation Rice, 'Natural Asahi,' is rice of the 'ultimate peace of mind and safety,' grown without pesticides, chemical fertilizers, or even organic fertilizers. Akinori Kimura, known as the father of 'Miracle Apples' for successfully cultivating apples without any fertilizers or pesticides, directly guides this process. Contract farmers in Okayama Prefecture, certified by the 'NPO Okayama Prefecture Kimura-style Natural Cultivation Executive Committee,' cultivate this rice.

Unlike glutinous rice, 'Natural Asahi' is not crossbred with glutinous rice, resulting in a fluffy texture with a pleasant chewiness rather than a sticky one. The grains are large, offering a firm bite and the authentic umami of rice. It also tastes delicious even when cold, making it perfect for sushi and bento boxes. It is known as a preferred choice among sushi chefs and chefs in high-end restaurants.

● Ultimate Peace of Mind and Safety: Grown Without Even Organic Fertilizers
Natural cultivation is often mistakenly equated with organic farming. However, natural cultivation is characterized by its use of neither pesticides, chemical fertilizers, nor organic fertilizers. This rice offers peace of mind for those who are truly mindful of their health, including pregnant women, families with young children, and the elderly.

● 'Natural Asahi': Kind to Both the Earth and People
While fertilizing rice to enhance its taste might seem beneficial, excessive fertilization can lead to nutrient overload in the rice plants, resulting in weaker growth. This, in turn, can create a vicious cycle where pesticides become necessary. Furthermore, it is said that 70% of fertilizers gasify and contribute to global warming. Kimura-style Natural Cultivation Rice 'Natural Asahi' is rice that is gentle on both the planet and people.

Product: Kimura-style Natural Cultivation Rice Natural Asahi Product: Kimura-style Natural Cultivation Rice Natural Asahi
Polished Rice 5kg. Price: ¥6,156 (incl. tax, excl. ¥100 shipping) Brown Rice 5kg. Price: ¥5,886 (incl. tax, excl. ¥100 shipping)





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