Background of the Release

Launched in autumn 2017 as Liese's first men's hair styling product, "Liese FOR MEN Watery Whip" was praised for its ability to create natural hairstyles, selling over 600,000 units* in its first five months.
Now, following the popular "Watery Whip," the "Liese FOR MEN" series introduces "Watery Lotion" as the second installment in its water-based styling line, designed to create light, defined texture.
The lotion formula ensures even distribution and easy blending throughout the hair, offering a light feel with strong hold. It comes in three types, allowing users to choose based on hold and scent: "Shiny Tangle Style," "Fluffy Tangle Style," and "Smooth Tangle Style." This product is recommended for men seeking to achieve natural hairstyles, a growing demand in today's market.
*Based on Kao shipments

Product Details
Product Name:
Liese FOR MEN Watery Lotion
Shiny Tangle Style / Fluffy Tangle Style / Smooth Tangle Style
Volume: 120ml each
Release Date: April 7, 2018
Region: Nationwide

Product Features (Common)
● The refreshing lotion spreads and blends instantly throughout the hair.
● Creates natural, light texture.
● Rinses out gently with shampoo without tangling.

Lineup
Shiny Tangle Style: Hold Power* 3 / Stylish Green Scent
Fluffy Tangle Style: Hold Power* 2 / Fresh Fruity Scent
Smooth Tangle Style: Hold Power* 1 / Natural Floral Scent
*Hold power is a comparison within the Watery Lotion series.

A "Try 3 Styling Types! Present Campaign" to experience "Liese FOR MEN Watery Lotion" is running from March 2 to April 1.
■ Click here for campaign details
http://www.kao.co.jp/lieseformen/waterylotion/