A digital-first brand born from free thinking, unbound by convention. Introducing the new "Awake".
The high prestige brand "Awake," born in 1995, has been renewed!
It will be available from February 16th on the official online shop and at department stores.
The new "Awake" lineup features 24 items across 30 varieties, packed with botanical power.
Concentrated botanical oils are applied to the skin in a balanced way, leading to skin that looks as if you've had a deep, restful sleep.
We developed the original "Liquid Life Vitalizing Complex," which blends oils and extracts derived from plant germs, seeds, buds, leaves, and flowers.
The lineup includes "Hydro Balancing Skincare" to regulate oil-water balance for smooth skin, "Hydro Revitalizing Skincare" to bring moisture and firmness to the skin, and "Hair Care" to condition the scalp and lead to naturally lustrous hair.
The four types of "Shots" are oil-based serums that concentrate carefully selected botanical power into a single bottle.
They can be used as serums or boosters, tailored to your skin's condition, lifestyle, and mood for the day.
In addition to simplifying your routine with single-use application, you can also freely customize your care by combining two or more products.
With four "P"s—Purity, Potency, Protection, and Permeability—this new series maximizes the power of plants while drawing out the skin's inherent beauty. Why not incorporate it into your skincare routine?