For Stylish Men: A 3D Hair Styling Video is Here!

Massini has been renewed with a new formulation of 3D fibers developed through special technology to enhance volume. The "styling product for mature men" now features a stylish design that blends seamlessly with interior decor. In conjunction with this, the official website has been given a chic makeover, and three new videos have been released. The brand proposes 3D hairstyling that transforms one's impression, supporting men who enjoy fashion.

Massini Video Overview
With the aim of encouraging men to incorporate Massini into their daily total coordination, the brand's concept has shifted from its previous image as a "solution for thinning hair concerns" to "a styling product for mature men" who enjoy fashion. Videos have been produced for men who proactively embrace style.

The Tailor Massini: A Transformation Movie for Mature Men
Set in "Tailor Massini," a place for men who wish to remain stylish, the story unfolds as one man undergoes a total coordination of his hairstyle and fashion, transforming into a more confident self. The video is presented in two parts: "Business Edition" and "Casual Edition," showcasing styles incorporating Massini for different scenes.

Business Edition
A man who wants to be seen as "competent at work" visits the shop for a suit and hairstyle coordination.

Casual Edition
A man who wants to "become stylish again" visits the shop for a casual wear and hairstyle coordination.

How To Use
Demonstrates how to use Massini in an easy-to-understand manner.

Massini Product Features
1. Newly Developed! 3D Volume-Up System for Fuller-Looking Hair!
Contains hair-thickening fibers developed through special technology. The dual effect of 3D fibers and micro-fine powder provides volume to the hair.

2. Adds Firmness and Body! Contains Protein (Hair Moisturizing Ingredient). Protein, the main component of hair (about 90%), is included. Specifically, keratin, a protein that constitutes hair, is formulated to lead to firm, resilient, and healthy hair.

Massini Product Details
Name: Massini
Quick Hair Cover Spray Black
Release Date: Renewed March 1, 2017
Price: ¥2,200 (excluding tax) /
¥2,376 (including tax)
Capacity: 140g
Product Description: Simply spray to apply fibers & micro-fine powder to each strand of hair, making it appear thicker and fuller. Black.


Name: Massini
Quick Hair Cover Spray
Dark Brown
Release Date: Renewed March 1, 2017
Price: ¥2,200 (excluding tax) /
¥2,376 (including tax)
Capacity: 140g
Product Description: Simply spray to apply fibers & micro-fine powder to each strand of hair, making it appear thicker and fuller. Dark Brown.


How to Use
After styling, spray little by little in a circular motion
from about 10cm away from the target area.
After use, do not touch for about 5 minutes until completely
dry.


Available at drugstores and supermarkets nationwide.
Massini Brand Sitehttp://www.massini.jp/