A Skincare Series Developed for Japanese Men in Their 30s and 40s

Dove focused on "oily skin," the most common concern cited by men in their 30s and 40s, and the fact that sebum itself can damage skin and lead to dryness. Based on this, they developed facial care items that address men's skin concerns through cleansing and moisturizing. By adopting a "triple action moisturizing formula" for hydration, replenishment, and protection, they've created products suited for Japanese men that prevent oiliness while maintaining a pleasant feel and effectively caring for the skin.

The new facial care items come in a lineup of four products: foaming facial cleansers and lotions. The foaming facial cleansers, featuring the triple action moisturizing formula, include two types: the "Dove MEN+CARE Moisture Foaming Facial Cleanser" for a rich, moisturizing feel, recommended during seasons when dryness is a concern, and the "Dove MEN+CARE Oil Refresh Foaming Facial Cleanser" with refreshing peppermint for a clean sensation.
Similarly, the lotions will also be available in two types: the "Dove MEN+CARE Moisture Lotion," which contains powder for enhanced moisture, and the "Dove MEN+CARE Oil Refresh Lotion," which, like the foaming cleanser, is formulated with refreshing peppermint.

Product Lineup
Dove MEN+CARE Moisture Foaming Facial Cleanser (Moisturizing Type)
Dove MEN+CARE Oil Refresh Foaming Facial Cleanser (Refreshing Type)
Dove MEN+CARE Moisture Lotion (Moisturizing Type)
Dove MEN+CARE Oil Refresh Lotion (Refreshing Type)