Just as a flawless makeup application requires a well-prepped base, achieving your ideal hairstyle is impossible without one. "Any" was born from the desire to support more women in realizing their desired hairstyles by offering a lineup that addresses hair concerns, which account for approximately 90% of such issues.

Born from the wish to help users enjoy styling by addressing hair concerns, this "hair styling base agent" is conceptualized as a "seasoning"* that prepares hair for styling.

The copy for each item, designed to express its usage scenario, follows an "a-i-u-e-o" writing style. The five major hair concerns are represented by: "damage" as 【sa】, "dryness" as 【shi】, "frizz" as 【su】, "curl retention" as 【se】, and "puffiness" as 【so】. Additionally, "dull skin" is represented by 【!】. Pay attention to the virgin seal design as well.

* The "sa" (sugar), "shi" (salt), "su" (vinegar), "se" (soy sauce), and "so" (miso) of Japanese seasonings represent the fundamentals of cooking.

Any focuses on cuticle care, addressing damage at its origin—the cuticle. Its five unique formulations are a key feature.

1. Cuticle Keratin*2 cares for the cuticle that protects the hair's interior.
This rare and precious ingredient, derived from the cuticle portion obtainable in very small amounts from wool, penetrates and repairs hair from within, imparting strength, resilience, and shine.

2. Black pepper extract "Cosmoperine*3" supports the penetration of active ingredients.
Tetrahydropiperine, extracted from black peppercorns, is an ingredient that enhances penetration, recognized with the Thomas Edison Award. It supports the pathway for active ingredients to penetrate, promoting healthy hair and skin.

3. Nanized CMC*4 provides thorough repair within the hair.
Nanized CMC ingredients penetrate the hair shaft to repair damage. (Excluding Any White Puree)

4. Six types of organic ingredients nurture hair and skin health.
Formulated with Baobab Oil*5, Marula Oil*6, Jojoba Oil*7, Argan Oil*8, Rosemary Extract*9, and Hybrid Safflower Oil*10 to promote healthy hair and skin.

5. Lipids*11 maintain moisture, providing high hydration even in dry conditions to protect hair's moisture.
It maintains high hydration even in dry conditions to protect hair's moisture.

*2 Hydrolyzed Wool Cuticle Keratin *3 Tetrahydropiperine *4 Polyquaternium-18, Polyquaternium-33, Cholesterol *5 Adansonia Digitata Seed Oil *6 Sclerocarya Birrea Seed Oil *7 Simmondsia Chinensis (Jojoba) Seed Oil *8 Argania Spinosa Kernel Oil *9 Rosmarinus Officinalis (Rosemary) Leaf Extract *10 Carthamus Tinctorius (Safflower) Seed Oil *11 Polyquaternium-61

• Any Fondant Milk (Hair Treatment)
70mL ¥1,800 (excl. tax)
[Bergamot Freesia Scent]
A milk-type treatment to apply before sleep for those concerned about bedhead. Repairing ingredients deeply penetrate damaged areas, leading to moisturized and shiny hair.

• Any Oil Glace (Hair & Body Oil)
80mL ¥1,980 (excl. tax)
[Citrus Verbena Scent]
A multi-oil mist made with approximately 99% naturally derived ingredients, providing shine and moisture to hair and skin prone to dryness and roughness.
Its light texture leaves hair and skin feeling smooth and hydrated.

• Any Straight Sorbet (Hair Oil)
70mL / ¥1,800 (excl. tax)
[Lily of the Valley Musk Scent]
An oil treatment that transforms frizzy, unruly hair into smooth, manageable strands that hold their style.
It enhances internal moisture retention, resulting in hair that is easy to manage.

• Any Volume Soufflé (Hair Styling Foam)
100mL / ¥1,800 (excl. tax)
[Fresh Patchouli Scent]
A styling foam that effectively holds curls from styling irons and perms.
It also adds body and resilience to areas where volume is desired, creating fuller-looking hair.

• Any Cream Paté (Hair & Body Cream)
30g / ¥1,800 (excl. tax)
[Woody Geranium Scent]
A cream-type styling product that naturally tames flyaways without stickiness.
Its soft texture provides natural manageability and definition.

• Any White Puree (Makeup Base / Moisturizing Cream) SPF27 PA+++
30g / ¥1,980 (excl. tax)
[Jasmine Bouquet Scent]
A tone-up cream that adds radiance to dull skin.
It can be used as a makeup base or for skin hydration, leading to moisturized, luminous skin.