Introducing Ines, Kao's new hair care brand offering expert scalp care.
NEWSBOARD / BEAUTY
February 19, 2020

Introducing Ines, Kao's new hair care brand offering expert scalp care.

Kao Corporation (President: Michitaka Sawada) announced the launch of "ines," a new "Scalp Beauty Expert Care" brand, on March 28, 2020. The brand allows consumers to choose shampoos and treatments based on their scalp condition, much like selecting a beauty serum. Because the face and scalp are connected by a single layer of skin, ines proposes special care for the scalp, mirroring that given to the face. With this launch, Kao aims to enter the high-premium haircare category, which has seen significant market expansion in recent years.

Introducing ines: Scalp Beauty Expert Care

ines views the scalp as a barometer of beauty, aiming to enhance overall radiance from the scalp and uplift the user's mood with each use. It offers a "Scalp Beauty Expert Care" line featuring two types of meticulously crafted shampoos and two types of treatments, designed to be selected according to the scalp's condition, which can change due to daily environmental factors. The shampoos include "Gentle Scrub Cleanse," which uses sea salt scrub*1 to remove waste from pores such as old keratin and sebum, and "Herbal Gel Cleanse [Quasi-drug]," a direct-application type that thoroughly cleanses sweat and sebum, the source of scalp odor.
*1 Brittany sea salt, corn starch, cellulose, magnesium/potassium fluorosilicate, (maleic acid/vinyl alcohol) copolymer Na (cleansing aids)

Product Features
Ines Gentle Scrub Cleanse
(Massage Shampoo)
For those concerned about pore buildup.
While massaging, the sea salt scrub*1
gently dissolves into the scalp
thoroughly removes waste around the pores, including old keratin and sebum,
leaving the scalp clean.
• Leaves hair feeling smooth and light down to the ends.
• Creamy lather prevents hair tangles.
• Silicone-free formula.
• Features a natural aroma blend: Lime & Bergamot scent.
*1 Brittany sea salt, corn starch, cellulose, magnesium/potassium fluorosilicate, (maleic acid/vinyl alcohol) copolymer Na (cleansing aids)

Ines Herbal Gel Cleanse
Product Name: INES Scalp Cleanse Gel [Quasi-drug]
(Deo-Cleanse Shampoo)
For those concerned about scalp odor from sweat.
Promotes a healthy scalp that stays fresh, free from sweat odor, from morning through the day.
• The herbal gel effectively removes sweat and sebum, the source of scalp odor, for lasting comfort from morning through the day.
• Features a direct application design for targeted treatment of concerned areas.
• Contains the active ingredient Dipotassium Glycyrrhizate (prevents sweat odor from hair and scalp).
• Formulated with Herbal Clear ingredients*2.
• Features a natural aroma blend: Geranium & Lavender scent.
*2 Chamomile extract, Eucalyptus extract, Malic acid (moisturizing ingredients)

Ines Thalasso Spa Cream
(Massage Treatment)
For those concerned about scalp stiffness due to dryness.
Formulated with clay beauty ingredients*3.
While deeply hydrated, the dry, stiff scalp
is gently softened and relaxed.
• Leaves hair feeling smooth down to the ends.
• Features a natural aroma blend: Sandalwood & Jasmine scent.
*3 Ghassoul clay, Seaweed extract, Glycerin (moisturizing ingredients)

Ines Botanical Aroma
(Scalp Care Treatment)
For those who want to maintain a comfortable scalp environment throughout the day.
Experience a gentle, pleasant fragrance emanating from the scalp and hair whenever you feel sweat or humidity during the day*4.
An assortment of five fragrances to choose from, matching your mood for the day.
*4 Functional aroma
• Provides a fresh and light finish.
• Natural origin index of 90% or higher (including water), based on ISO 16128.
• Formulated with Botanical Ingredient α*5.
• Features a natural aroma blend.
• Balancing Aroma: Assortment of 5 scents - Peppermint & Bitter Orange / Chamomile & Rose / Lemon & Basil / Cedarwood & Coconut / Vanilla & Cinnamon.
*5 Edelweiss extract, Rosemary extract, Lemongrass extract, Chamomile extract, Lactic acid (moisturizing ingredients)

Inquiries

Kao Corporation, Public Relations Division
Tel. 03-3660-7227
https://www.kao.co.jp/ines/