The Ultimate Concealer to Enhance Your Natural Charisma

Designed to transform the appearance of mature skin concerns and be used as part of a grooming routine, "Riita+" is a concealer brimming with Kahara's dedication to enhancing the wearer's natural beauty by leveraging their own skin.

The color lineup, suitable for all genders, includes two shades: a lighter "Natural Beige" that blends seamlessly with the skin, and a darker "Brown Beige" that complements tanned complexions.

The texture is soft, eliminating the need for heavy application; it blends beautifully with just a light touch. It also contains apple stem cell extract, a gentle beauty ingredient that can be used like skincare. With a built-in mirror, it's convenient for women seeking quick makeup application or touch-ups, and for men to use discreetly anywhere, anytime.

Kahara advocates that true healthiness lies in "the spirit of remaining true to oneself and living naturally, regardless of age or gender." This concealer embodies her desire for users to "achieve their own natural charm with just a touch of makeup."

Brand Name: "Riita+"
Product Name: Riita Plus Stick Concealer
Release Date: August 4, 2020 (Tuesday)
Price: ¥3,500 (excluding tax)
Official Website:https://riita.store/
Official SNS:https://www.instagram.com/riita_official/

Risa Kahara Profile
A hair and makeup artist advocating "Healthy Makeup." She has been active at the forefront of the industry for many years, working on magazines, television, and advertisements. Her impeccable skills have made her a sought-after artist by actresses, talents, and musicians. In recent years, she has actively expanded her efforts to share makeup techniques with the public through private salons and lessons. She has also produced numerous products.

“I entered the makeup industry at 22 and am now 40. As a milestone challenge, I created the 'ultimate concealer' that I had always wanted. I want people of all ages and genders to achieve their own natural charm with just a touch of makeup.
I want them to enjoy their own way of life, healthily and without overexerting themselves. This is an item that could only have been created by me now, after leaving behind my busy twenties and thirties and finding a more relaxed approach. Please let me help you bring out your positive energy.”