Diane Perfect Beauty's strongest repair yet: the "Miracle You" series is born!
NEWSBOARD / BEAUTY
August 15, 2019

Diane Perfect Beauty's strongest repair yet: the "Miracle You" series is born!

NatureLab Co., Ltd. (Head Office: Shibuya-ku, Tokyo) is launching the "Miracle You" series from its Diane Perfect Beauty hair care line.
This damage-care line will be available nationwide from Monday, August 5, 2019.

Diane Perfect Beauty is a hair care series that lives up to its "Cute and Beautiful" promise, selling over one bottle per second. The "Miracle You" series, which delivers the strongest repair power in the brand's history, was developed in collaboration with a perfect hair care research team in Belgium. They have continued research and development to thoroughly address hair damage from coloring and split ends, which previously had no solution.

In pursuit of even greater "Perfect Beauty," they succeeded in developing a new formula for split end care.
The "Miracle You" series, the ultimate damage care line, is born.
With three "Miracle You" ingredients, including the first-ever blend in Japan, experience unprecedented damage repair and coating power that effectively treats split ends and color fading, while leaving hair surprisingly light.

The satisfaction rate for the Diane Perfect Beauty's ultimate damage care line, "Miracle You," was 97.5% after just one use.* Based on a consciousness survey of users (n=119) over 5 days using the Miracle You series (shampoo, hair mask, treatment) (June 2019). Survey conducted by NatureLab.

3 Japan-First Ingredients!! Deep Repair with Unique Triple Repair Formula

1. Japan's First! Contains Organic Ghee Oil (※1)
"Ghee Oil※" is gaining global attention for its superior ingredients and high purity.
Organic ghee oil from "GHEE EASY," made exclusively from Dutch grass-fed butter, has been jointly developed as the first cosmetic-grade ingredient in Japan. It repairs hair damage deep within and leaves hair supple to the tips.

2. Japan's First! Split End Coating (Ingredient Blend ※2)
With overwhelming damage repair power, it smooths the hair's surface to the cuticle, effectively coating damaged split ends. It prevents dryness and frizz, leading to visibly improved hair ends. Also suitable for hair after coloring or perming.

3. Japan's First! Color Keep (Ingredient Blend ※3)
Maintains beautiful hair color after dyeing and protects against color fading and dryness damage from UV rays. Addresses the problem of color fading with each wash, repairing damage while coating the surface to prevent color loss. Keeps hair smooth and lustrous.
lustrous hair color.

※1: Butter Extract (Moisturizing Ingredient)
※2: Hydroxypropyl Guar Hydroxypropyltrimonium Chloride (First-ever blend of repair ingredient POLYCARE SPLIT THERAPY in Japan)
※3: Cassia Bark Extract (First-ever blend of repair ingredient Borealine Protect in Japan)

■ Product Overview: Diane Perfect Beauty Miracle You

For those who want to fix hair damage and split ends, or maintain vibrant color, Diane Perfect Beauty's Miracle You series addresses these hair concerns with unprecedented repair power for a perfect finish.
The Miracle You series aims for a perfect finish with unprecedented repair power, addressing concerns like hair damage and split ends, and maintaining beautiful color.
Experience the ultimate sensation with a Shiny Floral fragrance accented by fresh fruit notes.



● Shampoo / Treatment 450mL ¥880
● Refill 330mL ¥598
Care ingredients quickly penetrate and repair damage with a single wash, leaving hair manageable and airy.
A rich, non-silicone shampoo that lathers luxuriously without stripping. It leaves damaged, dry ends feeling smooth and moisturized.


● Hair Mask 150g ¥900
A concentrated special care hair mask that complements shampoo and treatment.
Contains three deep repair ingredients in higher concentrations than the treatment. It moisturizes deep within the hair for a healthy state, especially for those with significant damage.

● Hair Serum 60mL ¥1,200
A leave-in hair treatment. Generously apply this concentrated serum to damaged ends.
Apply after bathing or before styling to allow the serum to penetrate and lock in moisture. Especially recommended for those concerned about damage and split ends.

Inquiries

NatureLab PR Office (within Antil Inc.)
Tel. 03-6821-6212
http://www.moist-diane.jp/