■ Development Goals

"THROW" was born as a nuanced hair color brand on June 1, 2016, achieving "true-to-life color" by thoroughly dyeing even cool tones, which were difficult to express, from the inside.
It led the trend in achieving hair color and texture reminiscent of foreign hair, aiming to further enhance the value of salon coloring.
While the salon color market has been growing, there was a lack of products that adequately addressed color damage, scalp irritation, and fading.

Against this backdrop, the newly launched HAIR COLOR CARE line is designed to control "color longevity," "damage suppression,"
and "texture," enabling users to achieve their desired expression.
It maximizes the "color impression," "transparency," and "effortless vibe" that THROW colors deliver.

To further enjoy THROW's signature "ash" tones,
1. Maximally supports the color development inherent to THROW colors.
2. Resolves damage caused by hair coloring.
3. Through a unique formulation focusing on touch, texture, and scent, it enhances the quality of THROW colors.
This line offers a consistent menu from color to hair care, elevating the value of salon coloring. The "Moist" line, for hydrated, soft results, and the "Aria" line, for fluffy, soft results, feature shampoos and treatments with THROW color's base "Sheer Blue Dye" to improve color longevity, alongside "Color Care Shampoo" and "Color Tuner" to remove post-color residues and care for the scalp and hair.

Moving forward, "THROW" will continue to pursue the essence of hair color – "color development" – by stripping away the unnecessary,
and establish new standards for hair color.

■ THROW HAIR COLOR CARE Product Features
1. "Ion Complex Protection Formula" designed to suppress hair color fading.

《Formulation common to Moist and Airy Shampoo》
The negative ions from amino acid-based surfactants and the positive ions from hair conditioning agents*1 react during shampooing,
forming ionic bonds and creating a hydrophobic protective film on the hair surface that is resistant to water.
This protective film prevents dye from washing out while improving texture and shine.
*1 Polyquaternium-10 (Hair Conditioning Agent)

2. Damage care focusing on cuticles and moisture retention.
《Formulation common to Moist and Airy Treatment》
Repair moisture ingredients*2 fill the gaps in the cuticles,
reducing the loss of hair components, enhancing strength and moisture retention, and promoting color fixation, softness, and shine.
*2 Hydrolyzed Job's Tears Seed (Humectant),
Poly-ε-lysine (Humectant), Polyquaternium-51 (Humectant), Cholesterol Oleate
(Emollient), Squalane (Emollient)

3. Contains "Botanical Oil & Botanical Essence" to promote healthy scalp and hair.
Contains 5 types of botanical oils*3 and 8 types of botanical essences*4.
Plant-derived ingredients provide moisture to the scalp and hair.
*3 Shea Butter, Olive Fruit Oil, Jojoba Seed Oil, Grape Seed Oil, Sunflower Seed Oil (Hair Conditioning Agent)
*4 Nettle Leaf Extract / Coltsfoot Leaf Extract / Horsetail Leaf Extract / Rosemary Leaf Extract
/ Sage Leaf Extract / Yarrow Flower Extract / Menyanthus Trifoliata Leaf Extract / European White Birch
Leaf Extract (Humectant)

4. The pleasant scent of "Botanifresh Herb" offers a refreshing, non-sweet aroma that evokes the power of nature, providing mental and physical relaxation.
a relaxing experience.

5. Contains THROW color's base, "Sheer Blue Dye"*5.

《THROW Color Shampoo Ash》
Prevents dye from washing out while adding shine and moisture, replenishing cool-toned dyes that tend to fade easily.
This color care item suppresses redness and enhances the longevity of ash tones, the essence of THROW color.
*5 HC Blue 2, Basic Blue 99 (Colorant)

6. Controls and cares for delicate scalp and hair by removing residues immediately after coloring.

《THROW Color Tuner》
Immediately after coloring, it removes residual hydrogen peroxide in the hair using "Catalase"*8, suppressing the formation of cysteic acid caused by excessive oxidation within the hair.
This cares for color-induced damage.
Furthermore, the moisture film ingredients*9
provide conditioning and anti-static effects, preventing dye from washing out.
Buffer ingredients*10 stabilize the pH, which is unstable after coloring, adjusting the hair to a state less susceptible to damage and fading.
Botanical oil and essence plant ingredients*11 provide moisture to the scalp and hair.
*8 Catalase (Hair Conditioning Agent)
*9 Polyquaternium-7 (Hair Conditioning Agent)
*10 Citric Acid, Sodium Citrate (pH Adjuster)
*11 Shea Butter, Olive Fruit Oil, Jojoba Seed Oil, Grape Seed Oil (Humectant)
Scutellaria Baicalensis Root Extract / Nettle Leaf Extract / European White Birch Leaf Extract / Horsetail Extract /
Yarrow Flower Extract / Sage Leaf Extract / Coltsfoot Leaf Extract / Menyanthus Trifoliata Leaf Extract (Humectant)

THROW HAIR COLOR CARE Product Features & Credits

THROW Shampoo Moist [Salon Exclusive Product]
300mL ¥2,800 / 600mL ¥4,500 / 1000mL [Refill] ¥6,600 + tax
Moist type for hydrated, soft results.
Focuses on cleansing effects that cause color fading,
preventing dye from washing out while caring for damage.
Washes hair to a manageable state without being too heavy or sticky.

THROW Treatment Moist [Salon Exclusive Product]
220g ¥2,800 / 570g [Pump] ¥4,500 / 1000g [Refill] ¥6,600 + tax
Moist type for hydrated, soft results. Repair moisture ingredients*2
fill the gaps in the cuticles, reducing the loss of hair components and promoting color fixation and
a soft, hydrated touch and shine.

THROW Shampoo Airy [Salon Exclusive Product]
300mL ¥2,800 / 600mL ¥4,500 / 1000mL [Refill] ¥6,600 + tax
Airy type for fluffy, soft results.
Focuses on cleansing effects that cause color fading, preventing dye from washing out while
caring for damage. Washes hair to a manageable state with a light texture.

THROW Treatment Airy [Salon Exclusive Product]
220g ¥2,800 / 570g [Pump] ¥4,500 / 1000g [Refill] ¥6,600 + tax
Airy type for fluffy, soft results. Repair moisture ingredients*2
fill the gaps in the cuticles, reducing the loss of hair components and promoting color fixation and fluffy,
soft touch and shine.

THROW Color Shampoo Ash [Salon Exclusive Product]
80mL ¥1,200 + tax
Prevents dye from washing out while adding shine and moisture, and replenishes cool-toned dyes
that fade as color progresses. This color care item suppresses redness and enhances the longevity of
ash tones, the essence of THROW color.
Usage: Approx. 10mL per use
Directions: Use 1-2 times a week after coloring, in place of regular shampoo.

THROW Color Tuner [Salon Exclusive Product]
50g ¥1,000 + tax
A hair control care item that removes residues immediately after coloring, which cause damage, and stabilizes the unstable
pH after coloring. It conditions the hair and scalp, promoting a healthy state by suppressing fading and caring for damage.
It conditions the hair and scalp, promoting a healthy state.
Usage: Approx. 15-20g per use
Directions: After shampooing, take an appropriate amount in your hands and apply to the entire hair.
Then, gently massage and rinse.