Botanical Lifestyle Brand "kusakanmuri" Debuts from Flower Art Unit "plantica"
kusakanmuri, a botanical lifestyle brand focused on plant-derived ingredients, has launched, produced by the flower art unit "plantica."
As its first release, a total of 12 bath oil products will be available starting Wednesday, March 15th.
"kusakanmuri" is a unisex botanical lifestyle brand that offers products centered on plant-derived ingredients. The brand name originates from the idea that 'the fact that the radical for 'grass' is the most common in kanji signifies that plants are indispensable to people and represents the close relationship between humans and plants.'
The brand is produced by "plantica," a flower art unit that works broadly in areas such as flower-related art and fashion.
For its first release, a total of 12 bath oil products, focusing on the "bathing scene," will be launched.
kusakanmuri's bath oils are not conventional powdered or solid bath additives. Instead, they feature a moist, oil-based texture that maximizes the extraction of plant benefits, such as from herbs and fruits.
Plant-derived ingredients include squalane, cedarwood oil, jojoba oil, almond oil, rice oil, lavender oil, rosemary oil, lemongrass oil, orange oil, peppermint oil, and olive oil.
The transparent oil transforms into a milky white hue when added to water, creating a mystical ambiance in the bath.
Raw material sourcing and production are carried out in Thailand, the birthplace of many aromatherapy brands.
Furthermore, each product is visually enhanced with a special pedestal printed with flower art, created by plantica to represent the scent and world of each product.
They are scheduled to be released on Wednesday, March 15th, at Isetan Shinjuku and the official kusakanmuri website.
kusakanmuri Bath Oil
Contents & Price: 300ml each / ¥3,000 (excluding tax)
Varieties:
・ASATSUYU (Cedarwood Scent)
・OBOROGE (Lavender & Rosemary Scent)
・REISHOKU (Musk Floral Scent)
・HIDAMARI (Citrus & Lemongrass Scent)
・URARAKA (Rose Scent)
・SETSUGEKKA (Jasmine Scent)
kusakanmuri Bath Oil Set
Contents & Price: 100ml x 3 types per set / ¥3,800 (excluding tax)
Varieties:
・01 (ASATSUYU, OBOROGE, REISHOKU)
・02 (HIDAMARI, URARAKA, SETSUGEKKA)
Release Date: Wednesday, March 15th
Retailers: Isetan Shinjuku, kusakanmuri official website (www.kusakanmuri.net)
Moritomo Trading Co., Ltd.
Tel. 03-3667-7120