Beyond sparkling water and milk! Enjoy it daily with easy, original customizations!

Unlike previous vinegar drinks, which were strongly associated with health-conscious beverages, Mijcho prioritizes taste, maximizing the fruit's natural flavor. It can be enjoyed in various ways, not just with sparkling water or milk, but also mixed with alcoholic beverages like beer and wine, or blended into smoothies.

Additionally, from July 8 (Mon) to August 9 (Fri), 2019, a Mijcho Drink Fair was held in collaboration with Gurunavi, offering special menus using Mijcho at 20 stores in Tokyo and Osaka. Cafes and restaurants presented colorful and delicious drinks with their unique recipes. The flagship stores, "Skew" in Tokyo and "GARBweeks" in Osaka, featured six types of menus. Customers who ordered a drink also received a complimentary "Mijcho Strawberry & Jasmine" (※). (※) Limit one per person per visit. Quantities are limited and available while supplies last.


We encourage you to try Mijcho, the perfect beverage for the upcoming summer season.

Product Overview
Dilutable Type
Product Name: Mijcho (ミチョ)
Contents: 900ml (Dilutable Type)
Price: ¥980 (excluding tax)
Flavors: Pomegranate, Pineapple, Muscat, Peach
(4 varieties in total)
Retailers: Ito-Yokado, Welcia,
Cafe Lante, Costco, Tsuruha, etc.
*Availability may vary by store.
Enjoy by mixing with your preferred beverage such as water, sparkling water, or milk.

Ready-to-Drink Type
Product Name: Mijcho Strawberry & Jasmine
Contents: 200ml (Ready-to-Drink Type)
Price: ¥128 (excluding tax)
Retailers: Cafe Lante, Natural Lawson,
Hankyu Oasis, Rakuten Online Shop, etc.
Mijcho's ready-to-drink type is convenient to enjoy at home or on the go.
Each bottle provides 100mg of Vitamin C, 10mg of Hyaluronic Acid, and 400mg of Citric Acid,
making it a delicious and easy way to consume these nutrients.

Mijcho Drink Fair Overview
Fair Name: Mijcho Drink Menu Fair
Period: July 8 (Mon) - August 9 (Fri), 2019
Gurunavi Site: https://pr.gnavi.co.jp/promolist/micho2019/
Participating Stores: [15 stores in Tokyo]
Skew Marui Yurakucho Store *Flagship store / nico chica / Iidabashi GRATO / Pizzeria
Piatto / Wagyu Ichitoryu Sangenjaya Kin'nikuya / Sumibiyaki & Jingisukan Hokujin Hamamatsucho Daimon Store /
Yakiniku Shibaura Akasaka Bettei / Pizzeria & Osteria Lumino / Nikubaru THE LOWER RIGHT /
Nikubaru x Wine Sakaba Niku 87 Tamachi / Italian & Bar NOSTALGIE / Ebisu Italian
Dining ChimChim / Shinjuku Oyster Star / Komuro Cafe & Dining Ally Beach Shibuya /
Cucina Bar Zen Shinjuku Store

[5 stores in Osaka]
GARB WeeKs *Flagship store / Western Restaurant Colors / Honmachi Bistro Bonvin
Nikubaru x Italian RIVIO Kyobashi Kita Store / Cheese & Fruit Bar Espace Fukushima Store