Sunstar Group (Sunstar) has launched a new brand for men, "MAGMAS," and as its first product, introduces "MAGMAS Shampoo," a zinc-infusion shampoo that utilizes a unique penetration formula to allow the hair-strengthening ingredient "zinc"*1 to enter the gaps in the cuticle layer, making hair stronger from within*2. It is available for pre-order via online mail order starting Tuesday, October 1, 2019.

The new brand, "MAGMAS," is a total anti-aging care brand for modern men who aspire to live a life full of vitality and confidence, always.

As people age, hair becomes softer and loses volume. One of the contributing factors is understood to be a decrease in zinc within the hair. Zinc levels in hair are said to begin declining around age 40, and in 2014, Sunstar discovered that supplementing this zinc leads to stronger, more resilient hair.

The newly released "MAGMAS Shampoo <Zinc-Infusion Shampoo>" uses a unique penetration formula to deliver the hair-strengthening ingredient "zinc"—which has been difficult to penetrate and retain within the hair using conventional shampoos—into the inner layers of the hair cuticle. This provides resilience, body, and volume to hair that has weakened and softened with age. Additionally, its fine, rich lather thoroughly removes excess sebum and dirt from the scalp, promoting a healthy scalp environment.

*1 Hair-protecting ingredient
*2 Inner layer of the hair cuticle

【Development Background】
Sunstar has been researching men's hair and scalp for over 50 years, since launching "Sunstar Tonic," Japan's first men's shampoo brand, in 1968.

Concerns about hair volume and weakening resilience only increase with age. Sunstar's research into these age-related hair concerns revealed in 2014 that the decrease of zinc within the hair's cuticle layer affects changes in the hair.

Furthermore, they discovered that supplementing hair with zinc, which begins to decrease around age 40, strengthens the hair, leading to resilient, strong strands.

【Product Overview】
① The hair-strengthening ingredient "zinc"*1 penetrates the gaps in the cuticle layer,
making hair stronger from within and providing resilience and body. (Fig. 3)
② Formulated with amino acid-based surfactants. This shampoo's fine, rich lather thoroughly cleanses excess sebum and dirt from pores, aiding the penetration of hair growth treatments.
③ Features an "Energy Herb" scent, with herbal notes of mint, eucalyptus, and lemongrass, accented by woody spices like Angelica and ginger.
④ Contains "ginger root extract" as a moisturizing ingredient, considering scalp health.
⑤ Silicone-free and sulfate-free*3 formula.
⑥ Contains a cooling agent (menthol) for a refreshing finish.

*1 Hair-protecting ingredient
*3 Free of sulfate-based surfactants

【Release Date】
Advance Reservations: Reservations begin online on Friday, September 20, 2019.
Release Date: Tuesday, October 1, 2019. Available via online mail order.

Purchase Site Brand Site:https://jp.magmas-sunstar.com/

【Product Specifications】
Product Name: MAGMAS Shampoo
Volume: 400mL
Suggested Retail Price (excluding tax): ¥3,200

【MAGMAS】
"Live boldly." For modern men navigating challenging times, we encourage them to live with audacity, fearlessness, and boldness. MAGMAS develops products focusing on "zinc," which decreases with age. It is a total anti-aging care brand for modern men who aspire to live a life full of vitality and confidence, always.
MAGMAS Brand Sitehttps://jp.magmas-sunstar.com/