Introducing "GUHL LABORATORY," a plant-based beauty hair care series tailored to the hair quality and concerns of Japanese women.
GUHL LABORATORY, a new series for the Japanese market, was launched in August 2018 by GUHL, a haircare brand with over 70 years of history in Europe, inheriting its research philosophy.
GUHL LABORATORY is "plant-based beauty haircare" born from combining the European tradition of incorporating plants into beauty with "modern science." It is said to be gentle on hair and scalp, while also focusing on beauty benefits for the hair.
Focusing on ingredients from carefully selected plant parts from around the world, it can be chosen from five types tailored to individual hair types and concerns.
Another appealing feature is the fragrance, blended with a perfume-inspired approach, that unfolds upon use.
About the GUHL Brand
In the 1930s, Gustav Guhl, a top European stylist who also styled for the Italian Queen, established the Guhl Institute in Switzerland in 1937. With a deep consideration for women and their hair, Mr. Guhl combined the European tradition of incorporating plants into beauty with the hair science of the time, launching "GUHL Shampoo" made with plant-derived ingredients in 1946.
Since then, the GUHL brand has been loved, primarily in Germany, for over 70 years.
Product Features
In addition to plant-derived ingredients, it uses naturally derived lactic acid (moisturizing) produced through fermentation as a beauty ingredient. It repairs internal voids in damaged hair, increases hair density, and leads to healthy hair.
• Silicone-free formula※2
• Colorant-free
• Weakly acidic, same as hair and scalp
※1 Haircare tailored to hair type and concerns
※2 Shampoo only
Lineup
■ Moisture Enhance ~For dry, easily dehydrated hair~
Moisturizes dry hair, leaving it smooth and manageable with a silky touch.
Fruity Splash scent
■ Smooth Enhance ~For hair prone to oiliness~
Suppresses oiliness at the roots, moisturizes dry ends, and leaves hair light and smooth.
Mellow Tropical scent
■ Shine Enhance ~For hair lacking shine~
Adds moisture to hair that tends to look dull due to damage from coloring and other treatments, resulting in naturally shiny hair.
Aromatic Flower scent
■ Bounce Enhance ~For hair lacking body and resilience~
Adds body and resilience to hair, making it elastic and supple.
Aquatic Forest scent
■ Rich Repair ~For hair damaged by perms and coloring~
Repairs hair damage, prevents split ends and breakage, and leaves hair manageable.
Oriental Floral scent
Kao
Tel.0120-165-692