Kao Launches New Haircare Brand “and and”
Kao Corporation (President: Michitaka Sawada) launched "and and," a new haircare brand that allows users to freely combine shampoos and conditioners, on May 18, 2019.
The lineup features three types of shampoos and three types of conditioners, developed based on sensory science, offering a total of nine possible combinations to enjoy.
Enjoy freely combining by mood, scent, and design
The new haircare brand "and and" allows users to enjoy combinations of shampoos and conditioners with their favorite scents and packaging, depending on their mood that day. The comfortable feelings experienced in each situation, for both shampoo and conditioner, were analyzed based on sensory science. Using carefully selected natural aroma ingredients, three new scents for each "comfortable feeling" have been newly blended.
Just like coordinating an outfit, you can enjoy freely combining shampoos and conditioners to suit your mood and preferences.
[Left] and and Shampoo: Relaxing [Left] and and Shampoo: Carefree
[Right] and and Conditioner: Inspired [Right] and and Conditioner: Exuberant
[Common Features]
● Combine to suit your style: Shampoo & Conditioner
● Uses carefully selected natural aroma ingredients
● Fragrances blended to evoke comfortable feelings, analyzed based on sensory science
[Individual Features]
＜and and Shampoo＞
● Silicone-free formula
● Light, fluffy lather that rinses easily
● Smooth, tangle-free feel
● Free of pearlizing agents and colorants
＜and and Conditioner＞
● Leaves hair moisturized and naturally manageable even after drying
Contains moisturizing ingredients (Royal Jelly Extract, Argan Oil, Grape Seed Oil, Lactic Acid)
● Repairs hair damage
● Colorant-free