Transform Dry Hair into a Moist Dream

Product Features
01: Addressing the Golden Ratio※1! hiritu's Unique Balanced Care Formula
The Moist series, with its moisture and night care ingredients, leads to smooth, manageable hair.

Moist Lasting Formula
■ Urupuru Drop※2
Adsorbs to dry damage and locks in moisture.
■ Raw Keratin※3
Repairs dry damage while protecting the hair's exterior and preventing moisture loss.

Night Care Ingredients
■ Adhering Cuticle Shield※4
Smooths the hair surface while protecting the cuticle, shielding hair from friction during sleep and other activities.

Three Approaches to Achieve the Golden Balance※1!
■ Protein: Beautiful Hair Protein Serum※5
Replenishes easily lost protein and repairs hair from within.
PRODEW500®※6 / Hydrolyzed Pea Protein / Hydrolyzed Royal Jelly Protein / Hydrolyzed Rice Protein / Hydrolyzed Soy Protein
■ Moisture: Moisture Retention Ingredients
Prevents moisture evaporation and keeps hair hydrated even after rinsing.
Lipidure®※7 / Hydrolyzed Collagen / W Hyaluronic Acid※8 / Ceramide※9 / Hydrolyzed Conchiolin
■ Oil: Plant Oils
Coats each strand of hair and protects against damage.
Argan Oil※10 / Jojoba Oil※11 / Moringa Seed Oil / Salvia Hispanica Seed Oil*
*Shampoo only

02: Repairs damage with every wash using PPT※12 and Amino Acid※13 cleansing ingredients
Features a dual blend of PPT cleansing ingredients※12 that repair damage while cleansing, and amino acid cleansing ingredients※13 that gently wash hair and scalp. It cares for hair and scalp while addressing hair damage.
*Shampoo only

03: Thoroughly repairs damaged hair for beautifully moist, soft ends
By combining highly penetrating repair ingredients※14 and penetration care ingredients※15, beauty ingredients are quickly delivered to the hair's interior, while hair repair ingredients and cuticle care ingredients* repair damage from both the inside and outside of the hair.

Hair Repair Ingredients
W Keratin※16 / Hematin / Hydroxyethyl Urea
Cuticle Care Ingredients*
18-MEA Derivative※17 / CMC-like Ingredient※18
*Treatment and hair oil only

04: Balances the scalp environment for healthy scalp & resilient, strong hair
Contains scalp care ingredients that keep the scalp healthy, fostering resilient, strong hair strands.
Dipotassium Glycyrrhizate* / Fullerene
*Shampoo only

05: Cares for daily heat damage from dryers and hair irons
Heat care ingredients protect hair from heat damage & utilize heat to repair damage.
Meadowfoam-δ-Lactone / γ-Docosalactone

06: Six Free Formula
Silicone* / Petroleum-based Surfactants / Sulfates / Mineral Oil / UV Absorbers / Synthetic Dyes
*Shampoo and oil only

07: A luxurious, perfume-like scent of sweet and elegant Apricot & Jasmine
A gorgeous fragrance with an elegant floral note based on jasmine, enhanced by the subtle sweetness of apricot and peach. Its luxurious, perfume-like quality creates a sophisticated and deep impression.


※1 Generally accepted ratio composition within hair considered beautiful ※2 Dihydroxypropyl Arginine HCl, Hydrolyzed Collagen, Isostearoyl Hydrolyzed Collagen, Hydrolyzed Starch-Hydrogenated Starch, Isomerized Sugar, Glucosylceramide (all moisturizing ingredients) ※3 Keratin (Wool) (Hair repair ingredient) ※4 Zein, Steardimonium Hydroxypropyl Hydrolyzed Keratin (Wool), Evening Primrose Oil (all hair repair ingredients) ※5 Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Threonine, Proline, Histidine, Phenylalanine (all moisturizing ingredients up to this point), Hydrolyzed Pea Protein, Hydrolyzed Royal Jelly Protein, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein (all hair repair ingredients from this point) ※6 Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Threonine, Proline, Histidine, Phenylalanine (all moisturizing ingredients) ※7 Shampoo: Polyquaternium-65 / Treatment, Hair Oil: Polyquaternium-51 ※8 Hydrolyzed Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate ※9 Ceramide NG, Ceramide NP, Ceramide AP ※10 Argania Spinosa Kernel Oil ※11 Simmondsia Chinensis (Jojoba) Seed Oil ※12 Cocoyl Hydrolyzed Collagen K, Cocoyl Hydrolyzed Keratin K (Wool) ※13 Lauroyl Methyl Alanine Na, Sodium Cocoyl Methyl Taurate ※14 Sodium Dilauroyl Glutamate Lysine ※15 Bis-Ethoxy Diglycol Cyclohexane-1,4-Dicarboxylate ※16 Hydrolyzed Keratin (Wool, Cashmere Goat) ※17 Quaternium-33 (Wool) ※18 Dihydrogenated Dimer Dilinoleyl Dimer Dilinoleate

From left:
■ hiritu Balance Repair Shampoo Moist
Bottle: 410mL ¥1,540 (tax included)
Refill: 350mL ¥1,210 (tax included)

■ hiritu Balance Repair Hair Treatment Moist
Bottle: 410mL ¥1,540 (tax included)
Refill: 350mL ¥1,210 (tax included)

■ hiritu Balance Repair Hair Oil Moist
100mL ¥1,540 (tax included)

Release Date

October 1st (Sunday): Sequential general sales start at variety stores and drugstores nationwide.