Transform yourself from now on. Become the person you want to be. Introducing the new ettusais. ~A renewal on the brand's 30th anniversary~
NEWSBOARD / BEAUTY
April 8, 2020

Transform yourself from now on. Become the person you want to be. Introducing the new ettusais. ~A renewal on the brand's 30th anniversary~

Ettusais, a cosmetics brand that has championed "chic freedom" since its inception in 1991, has revamped its design, communication, and product lineup under a new concept in 2020, its 30th anniversary year. As a first step, four types of point makeup products, totaling 15 varieties, were launched on March 26*. Furthermore, two types of base makeup products, totaling two varieties, are scheduled for release on April 23*. (Four types of point makeup products, totaling 15 varieties, were available for early purchase at select stores starting March 12*.)

2020 Spring Collection — Off Mode —

Ettusais' spring theme, which proposes makeup tailored to seasonal fashion and occasions, is "Off Mode."
It allows you to enjoy a relaxed style for your days off, embracing your natural self.

The new product lineup includes a novel gloss that complements both cool and warm undertones, along with
eye makeup and base makeup items, for a total of 17 products.

For this renewal, graphic artist Uni Yoshida was appointed as the art director.
The joy and pleasure of transforming your style with makeup are expressed with bold yet relatable, natural aesthetics.

[LIP EDITION]
A new sensation gloss, designed to blend naturally regardless of cool or warm undertones, is available in eight shades.
With a sheer, glossy finish and subtle color, anyone can achieve a stylish look with ease.
It offers a lightweight, non-sticky feel that adheres comfortably, while
maintaining a hydrated, plump, and soft lip appearance.

[EYE EDITION]
Mascara base, mascara, and eyebrow products are being released.
This collection emphasizes framing the eyes with mascara rather than eyeliner, creating a wide-eyed effect.
The eyebrow products also add a modern touch, blending seamlessly with the overall look while defining brows for a polished appearance.

The mascara base, in a black shade, naturally enhances the eyes' expressiveness.
Its strong yet lightweight formula ensures lashes are lifted and hold their curl for extended periods.

The mascara is available in two nuanced colors.
It delicately catches each lash, subtly elevating your overall impression.

The eyebrow mascara adheres without stiffness, blending well with both sparse and full brows.
Offered in four ash shades, it creates a soft, refined look.

[FACE EDITION]
Under the keyword "translucence," a targeted primer and a face powder are being launched.

The targeted primer, which covers shine and pores while preventing makeup from fading, instantly creates
a smooth, matte finish.

The face powder conceals pores and enhances a clear, bright complexion, combating dullness.
It can be used not only for daytime skincare and makeup finishing but also as the final step in your nighttime skincare routine.

Ettusais Lip Edition (Gloss) <Lip Gloss, Serum for Lips> All 8 shades, 10g ¥1,200 (excl. tax)
(From top left) 01 Mint Green, 02 Glitter Pink, 03 Vitamin Orange, 04 Hot Pink
(From bottom left) 05 Pure Red, 06 Coral Pink, 07 Mocha Beige, 08 Reddish Brown

Ettusais Eye Edition (Mascara Base) <Eyelash Base> 6g ¥1,000 (excl. tax)

Ettusais Eye Edition (Mascara) <Mascara> All 2 colors, 6g ¥1,200 (excl. tax)
(From top) 01 Lavender Black, 02 Burgundy Brown

Ettusais Eye Edition (Brow Mascara) <Eyebrow Mascara> All 4 colors, 6g ¥1,200 (excl. tax)
(From top) 01 Ash Milk Tea, 02 Ash Pink, 03 Ash Brown, 04 Ash Gray

Ettusais Face Edition (Primer) for Oily Skin <Targeted Base Makeup> 5.5mL ¥1,200 (excl. tax)

Ettusais Face Edition (Powder) <Face Powder> 7g ¥1,900 (excl. tax)

Inquiries

Customer Service
Tel. 0120-074316
http://www.ettusais.co.jp