[Product Overview]
Beauty Force Liquid Lucent UP <Liquid Foundation>
One shade (Light Ochre) 40g ¥5,280 (incl. tax) (¥4,800 before tax)

This foundation, powered by AXXZIA's three unique technologies, evens out the skin while utilizing light to achieve a natural tone-up effect *1, regardless of your original skin tone. Five types of beauty ingredients *2 and five types of plant-derived ingredients *3 maintain skin hydration, preventing dryness while covering dullness, wrinkles, and pores. It's the perfect item for the approaching winter season. *1

[How to Use]
Take a small amount (about a 5mm pearl-sized drop) onto your hand. Dot it on your cheeks, nose, and forehead. Using your fingers, spread it outwards from the center of your face in a radiating motion, gently patting it in to blend. It transforms into a powder on the skin and quickly becomes smooth, eliminating the need for finishing powder and completing a beautifully transparent complexion!
* Recommended to use a makeup base with UV protection.

*2 Niacinamide, Hyaluronic Acid, Hydrolyzed Conchiolin Protein, Palmitoyl Tripeptide-1,
Dipotassium Glycyrrhizate
*3 Chamomilla Recutita (Matricaria) Flower Extract, Hypericum Perforatum Flower/Leaf/Stem Extract, Rosa Centifolia Flower Extract,
Thyme Extract, Macadamia Seed Oil

[Product Features]
<Three Technologies for a Beautiful Finish That Harnesses Light>
Beauty Force Liquid Lucent UP is offered in a single, carefully selected shade that naturally blends with any skin tone, evening out the complexion while using light to achieve a natural tone-up effect *1. In a time when trying out makeup products in stores is difficult due to the suspension of in-store testing at many cosmetic counters, this foundation allows for confident purchase without color selection concerns. The secret behind this single shade's ability to naturally blend and achieve a tone-up effect on any skin tone lies in AXXZIA's three proprietary technologies.

① "One-Up Powder *4" for Natural Tone-Up (Oil Absorption, Shine Control, Soft Focus Effect)
Irregularly shaped powders, resembling a dented beret, reflect light in all directions, creating a natural, soft, and fair complexion.

② "Smooth Fill Formula *5" for Even Skin Tone (3D Effect, Prevents Uneven Application, Soft Focus Effect)
Perfectly spherical, 100% plant-derived powders of various sizes, made from cellulose, spread smoothly along the skin's unevenness. This evens out the skin tone, creating a soft, touchable texture. Its smooth application without catching makes it easy to blend with fingers or a puff.

③ "Bound Fit Powder *6" to Fill Pores and Wrinkles (Putty Effect, Prevents Creasing)
Soft, elastic particles act like putty, filling in the grooves of pores and wrinkles. They flexibly adapt to facial movements, preventing creasing and ensuring a smooth foundation finish.

*4 (HDI/Trimethylol Hexyllactone) Crosspolymer, Methicone.
*5 Cellulose
*6 (HDI/Trimethylol Hexyllactone) Crosspolymer, Silica

[Brand Description]
■ Beauty Force Series
The AXXZIA Beauty Force series is a skincare line for women aiming for "bare skin beauty." Carefully selected ingredients support facial care to achieve the desired natural skin.

- Beauty Force Liquid Lucent Series
A novel liquid foundation series that transforms from liquid to powder the moment it touches the skin.

■ About AXXZIA
AXXZIA was established in 2011 as a skincare brand exclusively for aesthetic salons. In 2016, the <Beauty Eyes> series, developed with the concept of "bringing eye care essence from salons to home use," became a huge hit in Asia, including China. Currently, it is available in Asian countries such as China, Hong Kong, Taiwan, and Singapore, as well as in the United States, Canada, Australia, and Russia. In Japan, it is well-received at numerous locations, including its directly managed store, "AXXZIA GINZA SIX," department stores, and variety shops.