The first collection from new Japanese beauty brand "ICOR" has been released.

It's a universal and basic skincare series that can be shared by family, partners, and friends, regardless of skin type or gender.
The brand's focus is on "water."

Using meltwater from Mt. Yotei in Niseko, Hokkaido—also known as "Ezo Fuji"—the brand proposes holistic care for skin, body, and mind. This spring water, slowly purified over 70 to 80 years through natural filters, is ultra-soft and has been selected as one of Japan's best waters.

The concept is to develop all products with over 90% natural-origin ingredients. Formulated to be gentle and minimize irritation, the products are suitable even for those with sensitive skin.

The collection, featuring seven items including lotions, serums, and cleansers, is perfect for total care after summer sun exposure.