Concept

Fragrance of Night Sakura
Into a Spring Dream
The beauty of night sakura
changes depending on the viewer.
Mystical splendor,
a calming gentleness,
a fleeting beauty visible only now.
How will it appear to me tonight?
In the moments before sleep,
enveloped in the scent of cherry blossoms,
let's feel the spring in a gentle daze.
Deeply, slowly.

Product Features

1. First Appearance for Spring: Body soaps and effervescent bath tablets to choose from based on your desired skin type.

The Sakura Night Series body soaps and bath tablets now include Prunus serrulata var. spontanea Fruit Extract*2, which moisturizes skin prone to dryness. The fragrance is an aromatic fragrance*3 inspired by night sakura, designed for relaxation.
The body soaps come in two types: the Calm Night Repair series, formulated with collagen*4 to maintain moisture for soft skin, and the Relax Night Repair series, formulated with sustained-release Vitamin C*5 to address dullness*6 and promote translucent*7 skin.
The bath tablets feature the Calm Night series, with a striking pastel pink color reminiscent of cherry blossoms. Immerse yourself in the gentle, effervescent water infused with sodium bicarbonate*1, warming your body to the core through its therapeutic effects. Enriched with beauty serum ingredients, it leaves spring-dried skin smooth, supple, and silky.

*1 Sodium Bicarbonate (base) *2 Moisturizing ingredient *3 All as fragrance components
*4 Hydrolyzed Collagen (moisturizing ingredient) *5 Ascorbyl Glucoside (moisturizing ingredient)
*6 Refers to old keratin and dirt *7 Refers to a skin appearance with reduced dullness and refined texture

2. Formulated with beauty serum ingredients that protect hair and skin from harsh spring environmental factors*8 such as pollen and PM2.5, while providing moisture.

All products contain sakura extract*9, an upcycled ingredient derived from the residue left during the production of sakura liqueur. It moisturizes hair prone to frizz from dryness and static, as well as dry skin.
Additionally, the haircare items are formulated with seaweed-derived extract*10. This protects hair and smooths the surface, improving combability and preventing the adhesion of pollen and other particles.
3. A relaxing aromatic fragrance inspired by night sakura.

*8 Dryness caused by pollen, PM2.5, and UV rays *9 Prunus serrulata var. spontanea Fruit Extract (moisturizing ingredient)
*10 Furcellaria Lumbricalis Extract (moisturizing ingredient)

3. A relaxing aromatic fragrance inspired by night sakura.

The Sakura Night Series offers six distinct fragrances, one for each item.
The fragrances are meticulously designed to create a harmonious symphony of cherry blossom scents within the bathroom when used as a complete line.

〈Haircare〉
・Sakura Calm Night Repair: Sakura & Muguet Scent
A clear scent reminiscent of cherry blossoms illuminated by moonlight, blended with the floral notes of muguet.
Contains natural essential oils*11: Rose, Jasmine, Orange

・Sakura Relax Night Repair: Sakura & Magnolia Scent
A comforting scent that blends soft cherry blossoms with silky magnolia, inviting you into a pleasant dream.
Contains natural essential oils*11: Ylang-Ylang, Lemon, Lime

・Sakura Deep Night Repair: Sakura & Gardenia Scent
A delicate fragrance weaving together the rich scent of gardenias blooming in the garden and the elegant aroma of cherry blossom petals.
Contains natural essential oils*11: Bergamot, Lavender, Neroli, Sandalwood


〈Body Care〉
・Sakura Calm Night Care Body Soap: Sakura & Nectarine Scent

A fragrance of soft blooming sakura, harmoniously blending gentle florals with the mellow fruitiness of cassis and nectarine, and a calming woody musk.


・Sakura Relax Night Care Body Soap: Sakura & Blackberry Scent

A sweet and charming scent featuring a light pink floral bouquet of pink rose and peony, enhanced by the aroma of mixed berries, with an aquatic note that adds elegance, evoking the calm of sakura swaying in the night breeze.


・Sakura Calm Night Dreaming Bath Tablet: Sakura & Plum Scent Features DreamScentz fragrance to support sleep environment.
A vibrant and translucent scent evoking night sakura dancing in the sky, starting with a burst of gentle, sweet fruity top notes, followed by the sweet and sour notes of cherry blossom and plum, enhanced by the comfort of muguet, and deepened with musk and woody amber.


Contains natural essential oils*11: Orange

*11 All as fragrance components

4. Packaging Design Inspired by a Mystical Spring Night

Expresses a comfortable spring drowsiness, as if being led from reality into a dream. The label's logo uses foil stamping for a premium feel. Furthermore, the body soap bottles are made from biomass PET, and the bath tablet packaging uses biomass film and biomass ink for the aluminum material, reflecting a commitment to sustainability.

SDGs Numbers: Goal 12 Responsible Consumption and Production, Goal 13 Climate Action

Product Overview

■ YOLU Sakura Night Repair Shampoo, Treatment, Hair Oil (Calm, Relax)
・Volume/Price:
Shampoo: 475mL, Treatment: 475g, Hair Oil: 80mL / ¥1,540 (tax included) each
Calm Night: For dry hair, leaving it moisturized and soft.
Relax Night: For frizzy hair, leaving it smooth and silky.

■ YOLU Sakura Deep Night Repair Shampoo, Treatment, Hair Oil, Balm Hair Mask
・Volume/Price
Shampoo: 400mL, Treatment: 400g, Hair Oil: 80mL, Hair Balm Mask: 145g / ¥1,650 (tax included) each
For damaged hair, leaving it smooth.
*Shampoo and treatment sold individually are available only on the official online store and e-commerce sites.

■ YOLU Sakura Night Care Body Soap (Calm, Relax)
・Volume/Price:
440mL each / ¥1,100 (tax included)
Calm Night: Maintains moisture for soft skin.
Relax Night: Addresses dullness*1, leaving skin translucent*2.

2
*1 Refers to old keratin and dirt *2 Refers to a skin appearance with reduced dullness and refined texture

■ YOLU Sakura Calm Night Dreaming Bath Tablet
・Volume/Price:
40g x 6 tablets / ¥1,760 (tax included)
For a supple, smooth skin experience with effervescent*3 night spa treatment before sleep.

*3 Sodium Bicarbonate (base)

■ YOLU Sakura Night Repair Haircare Set (Calm, Relax)
・Price: ¥3,080 (tax included) each
■ YOLU Sakura Deep Night Repair Haircare Set
・Price: ¥3,300 (tax included)

Release Date / Distribution
・Sequentially from November 27, 2024 (Wednesday)
Official Online Store (https://yolu.jp/?rls)
E-commerce sites (Rakuten Ichiba, Amazon, Yahoo! Shopping, Qoo10, ZOZOTOWN, auPAY Market)
・Sequentially from December 2, 2024 (Monday)
Nationwide variety stores and drugstores (excluding some stores)

YOLU

During the night,
create beauty.
The busier you are, the shorter your nighttime hours.
Transform the limited time before and during sleep
into a deep, rich beauty ritual,
purifying your senses overnight.
Wake up to a more comfortable morning, feeling lighter.
With self-care that awakens your beauty,
become more radiant, more beautiful.
Nighttime Beauty Brand
https://yolu.jp/?rls