Organic and All-In-One

CHET is helmed by producer Atsushi Kajiyama, a hair and makeup artist who also runs Daikanyama BARBER BOYS, with stylist Tomoki Yuzuki serving as creative director. The brand offers grooming products like shampoos, conditioners, and waxes, inspired by the image of a sophisticated Italian gentleman.

The new ROBIN toothpaste is made with 100% domestic organic ingredients and offers benefits beyond cavity prevention, including whitening, plaque removal, and bad breath prevention.

It produces little foam, which might feel insufficient at first, but this is precisely what leads to beautiful teeth.

Abundant foam can provide a refreshing sensation and may lead to shorter brushing times.

Conversely, using ROBIN encourages users to dedicate proper time to brushing, naturally fostering correct brushing habits.

SIMON is a low-pH, gentle mouthwash made with 100% naturally derived ingredients, offering cavity and bad breath prevention.

The fermented radish root extract included effectively removes grime from areas a toothbrush can't reach and eliminates the causes of bad breath, making it even more effective when used in conjunction with ROBIN.

Additionally, the existing shampoo "JOHN" and conditioner "STEVE" are now available as a gift set.

With new additions to its lineup, CHET is a brand to watch.

CHET Toothpaste
Flavor | Eucalyptas Mint
Contents | 100g
Price | ¥1,500 (excluding tax)

CHET Mouthwash
Flavor | Eucalyptas Mint
Contents | 400ml
Price | ¥2,000 (excluding tax)

CHET Gift Set
Scents | Shampoo: Earl Grey, Conditioner: Lemon
Contents | 120g x 2
Price | ¥3,500 (excluding tax)

Official Website (chet55.com)