CLEAR, the world's No. 1*² selling hair care brand for men's cosmetics, is developed for men in their 30s experiencing hair concerns, leading to stronger*⁴ and healthier hair from the roots*³. The collaborating "Street Fighter"
series celebrated its 35th anniversary in 2022, and its latest installment, "Street Fighter 6," was released in June 2023, continuing to captivate fans. This campaign introduces limited-edition bottle sets featuring designs of Ryu, the enduringly popular original protagonist, and Luke, the protagonist of the latest game.

To commemorate the launch of the limited pump sets, two campaigns themed "Uncompromising Hair, Uncompromising Battle" will be held on social media and in stores. The social media campaign will feature Juri, a character from "Street Fighter 6",
as the protagonist in a special manga, "Ganbare Juri-chan," with limited-edition T-shirts as prizes. The in-store campaign offers a chance to win THERMOS design tumblers and Quo cards featuring a pop art style of Ryu and Luke. Keep an eye out for these luxurious original goods, sure to be a hit with game fans.

Following the "Strong also care" OOH campaign in spring, CLEAR and Street Fighter are now releasing these limited-edition pump sets. We plan to continue collaborations that will delight game fans and many other customers in fiscal year 2024, so please look forward to them.

■ CLEAR x Street Fighter Limited Pump Set
The limited pump sets feature designs of "Ryu" and "Luke," popular characters and the new and classic protagonists of Street Fighter. *Sales are for the set only.

● Applicable Products for Limited Pump Set
CLEAR FOR MEN Total Care
Scalp Shampoo & Conditioner
Street Fighter Limited Design Pump Set
① Ryu Limited Design (Shampoo)
② Luke Limited Design (Conditioner)
● Contents: 350g
● Price: Open price
● Release Date: November 13 (Mon)
*Limited quantity; sales will end once supplies are depleted.

■ "Uncompromising Hair, Uncompromising Battle" Social Media / In-Store Campaign
Campaign Website:https://unilever-members.com/unilever/lp/clear-sf6
① Social Media Campaign
● Campaign Period: Wednesday, November 1, 2023 – Thursday, November 30, 2023
● Entry Requirements: Follow the official "CLEAR" account on X (formerly Twitter) and
repost the designated post (from the CLEAR account).
● Target Account: CLEAR Official ( https://twitter.com/clearhaircareJP )
● Prizes: "Ganbare Juri-chan" Limited T-shirt
and CLEAR FOR MEN Total Care Scalp Shampoo/Conditioner
to 10 winners.

② In-Store Campaign
● Campaign Period: Monday, November 13, 2023 – Friday, December 15, 2023
● Entry Requirements: Purchase one or more eligible products and apply with a photo of your receipt.
● Eligible Products: All CLEAR products (including MOIST)
● Prizes: THERMOS Design Tumbler & ¥3,000 Quo Card – 30 winners
(W Chance) Design Quo Card worth ¥1,000 – 300 winners

■ Capcom Comment
We are delighted to see the realization of this collaboration bottle between Street Fighter 6 and Clear, following our OOH collaboration in Spring 2023. This winter, we have special collaboration bottles and prizes incorporating "graffiti" and "design," key elements of Street Fighter 6. We hope many people will get their hands on them, experience the quality of Clear, and enjoy their days with "uncompromising hair and uncompromising battles!"

■ Reference | About Street Fighter 6
The latest installment of Japan's world-renowned fighting game series, "Street Fighter 6," was released on June 2nd. Alongside familiar characters like "Ryu" and "Chun-Li," new fighters join the fray. While evolving the battle mechanics that long-time fans expect, it also introduces new elements for beginners and players who find fighting games intimidating, such as the "World Tour" and "Battle Hub" modes, and the simpler "Modern" control scheme.

● Official Websitehttps://www.streetfighter.com/6/ja-jp/
©CAPCOM CO., LTD. ALL RIGHTS RESERVED.

■ Reference | About CLEAR
Launched in 2005, "CLEAR" is a hair care brand boasting the world's No. 1*² sales for men's cosmetics. Entering the Japanese market in 2014, it has secured a significant share in the men's shampoo and conditioner market. In Spring 2019, it underwent a major renewal—its first in five years since its Japanese debut—and continues to gain support from a wide range of users, particularly men in their 30s and 40s.


*¹ As of the end of June 2023 (according to Capcom) *² Based on data from NielsenIQ Japan LLC, Unilever calculated this based on sales value in the shampoo market across 18 countries (excluding Japan) for the 12 months ending November or December 2021 (data availability varies by country). Target countries: 18 countries. *³ Root *⁴ Prevents breakage.