Introducing "Lino Chrono Charme Body Wash," the long-awaited new line from "CHRONO CHARME," which focuses on circadian genes.
Reno Beauty Co., Ltd. (Head Office: Shibuya-ku, Tokyo; Representative Director: Setaro Tanaka) has launched the "Chrono Charme Body Wash," a new body care series from the brand "CHRONO CHARME," which offers a novel approach to hair care focused on "circadian genes."
Product Features: "Chrono Charme Body Wash"
The "Chrono Shardi" ingredient within the "CHRONO CHARME" series works on the body's "circadian genes" to normalize the internal clock, regulate the skin's rhythm, and lead to a more moisturized skin environment.
The body wash features "Hyaloveil," which has 17 times the adsorptive power of hyaluronic acid, enabling it to maintain skin moisture with an invisible veil of hydration 24/7. It also contains "Mandarin Clear" to maintain translucency by improving skin firmness, and "Sausabi Algae Extract," a UV-absorbing amino acid with antioxidant properties, to achieve firm, clearer skin.
Approximately 97% natural-derived ingredients, including "Olive Fruit Oil" and "Jojoba Seed Oil," create a rich, bouncy lather that gently cleanses the skin.
Circadian Genes in the Skin
The human body has PERIOD1 genes that are active during the day and BMAL1 genes active at night, driving the internal clock. During the day, they increase skin moisture levels, and at night, they produce barrier factors to repair and regenerate the skin, preparing it for the next day. Disruptions in lifestyle, such as stress and lack of sleep, can slow down the function of circadian genes, leading to various skin troubles starting with dryness and roughness, and progressing to dullness. "Chrono Shardi" works on these circadian genes to support their normal function, helping to regulate the skin's rhythm.
Fragrance Design
Similar to "Chrono Charme Shampoo" and "Chrono Charme Treatment," this fragrance recreates the aroma uniquely blended and developed for use at "Reno 801," an exclusive members-only salon. Inspired by "vibrant flowers blooming on an oriental, tropical beach, the blue sea, and a pleasant breeze," it is formulated with nine types of essential oils* plus perfume. The blend centers on the citrus notes of bergamot, the floral elegance of frangipani and ylang-ylang, and the spiciness of clove, creating a sophisticated exotic floriental scent.
*Bergamot, Lemon, Orange, Mandarin, Petitgrain, Litsea Cubeba, Ylang-Ylang, Patchouli
Chrono Charme Series Lineup
"CHRONO CHARME" was born as a hair care series focusing on "circadian genes" also present in the scalp. Since its launch in November 2019, it has been loved by many, both men and women.
Shampoo 300ml / ¥4,500 (excl. tax)
Treatment 300ml / ¥4,600 (excl. tax)
Available at the members-only salon "Reno801" in Hiroo, Tokyo, the official online shop, and Estnation Roppongi.
Reno Beauty Co., Ltd.
With a mission to "provide new beauty and become the 'catalyst' for your journey towards a slightly more wonderful life than now," the company focuses on business areas such as salon management, service provision, and product development. It also brings together a diverse team of creative members, including hairdressers, hair makeup artists, and photographers.