Model Rikka Suzuki Takes on Four Generations and Four Roles! HAKU’s Whitening Brand Releases “Age-Specific Girls’ Gathering” Web Movie
NEWSBOARD / BEAUTY
March 23, 2018

Model Rikka Suzuki Takes on Four Generations and Four Roles! HAKU’s Whitening Brand Releases “Age-Specific Girls’ Gathering” Web Movie

SHISEIDO's leading whitening serum brand, HAKU, which has held the No. 1 sales position for 13 consecutive years, has released special content featuring model Rikka Suzuki to coincide with the March 21st launch of its new product, "HAKU Melanofocus V" (quasi-drug). The special content on the dedicated website includes a web movie themed "Age-Specific Girls' Gathering," where Suzuki portrays four roles across four generations, and an interview delving into her lifestyle.

YouTube:https://youtu.be/oAU5nAATgoU
Brand Site:http://www.shiseido.co.jp/haku/

A survey on women's interest in whitening conducted by SHISEIDO revealed that approximately 80% of respondents felt they had developed sunspots due to UV exposure from 15 to 20 years prior, rather than from current exposure. The survey also found that while the UV exposure that caused these spots was associated with enjoyable, vibrant memories, women regretted the resulting sunspots. HAKU captures the feelings of women who believe they could be more positive if not for these spots, conveying the message: "Don't let memories become spots; be more yourself."

The web movie depicts a girls' gathering of four generations in a bar, where past and future selves of the protagonist converge. The 30-something protagonist, facing her 20-something self, reflects on and expresses regret over the intense sun exposure she experienced. Her future selves, in their 40s and 50s, offer encouragement to embrace the present and view past memories positively. Pay attention to the four distinct hairstyles, makeup looks, and outfits.

Suzuki, active as a model for "VERY," made her acting debut with this project. Although she appeared anxious at the start of filming, she surprised those around her with her confident performance, even contributing acting ideas and enjoying the changing costumes and makeup for each generation. Suzuki, who describes herself as someone who "always moved towards the sun," recalls frequently exposing herself to the sun at the beach in her 20s. However, she doesn't view it negatively, stating, "Whether in the past or present, I've always valued ensuring that the me of that moment was having the happiest time."

The dedicated website also features a special interview with Suzuki, offering insights into living life positively based on her own experiences.

Perhaps explore some tips for fully enjoying your summer.

Inquiries

http://www.shiseido.co.jp/haku/