MUSIC | "Music Salon," a course within the social media platform "THE PUBLIC"
MUSIC | "Ongaku Danwashitsu" Course on Social School Media "THE PUBLIC"
Archive of the First Session Now Available on YouTube
THE PUBLIC, a social school media platform, is popular for its live-streamed courses. The archive of "Ongaku Danwashitsu" (Music Salon), which held its first session last November, has now been released on THE PUBLIC's official YouTube channel.
Text by YANAKA Tomomi
Guiding Sakanaction to Success
THE PUBLIC is a project born from the combined experience of Space Shower TV, which launched in 1989 as Japan's first music-specialty channel, and Answer, the operator of the web magazine "Public Image Org" that covers domestic and international cultural trends. It was established to provide knowledge and experience relevant to today's needs. Alongside in-person lectures, the project offers live streaming, creating opportunities to share essential knowledge online.
Launched last November as a new series, "Ongaku Danwashitsu" features Takuya Oyama, editor-in-chief of the music news site Natalie, as moderator. The course spotlights individuals working at the forefront of the music industry, inviting them to share their knowledge and experience.
The first guest lecturer was Tatsuya Nomura, a producer who has managed artists like BUMP OF CHICKEN and Sakanaction, and has also been involved in discovering new talent and producing live events. The course aimed to explore what the music industry currently lacks and what is needed, offering insights into production techniques.
The archive is divided into three parts and uploaded to YouTube. This installment specifically focuses on Sakanaction, with each part detailing the know-how derived from real-world experience, including the selection and use of media suited to the times, promotional strategies, and the meticulous data collection that formed their foundation, all contributing to Sakanaction's breakthrough success.
These valuable course archives, which sold out instantly upon ticket release, offer a deep dive into the strategies behind achieving success. We also encourage you to keep an eye on THE PUBLIC, as it continues to feature an impressive lineup of guest lecturers.
Tatsuya Nomura | NOMURA Tatsuya
Director and Executive Officer at Hip Land Music Corporation. Representative Director and President of Longfellow Inc. A producer involved in artist management for BUMP OF CHICKEN and Sakanaction, as well as new talent discovery, merchandise, and live event production. Currently serves as a director for the Japan Music Producers Association.
http://www.hipland.co.jp/
Takuya Oyama | OHYAMA Takuya
Born in Sapporo, lives in Shimokitazawa. Representative of the pop culture news media "Natalie." After working in magazine editing since 1997 and managing websites, he founded Natasha Inc. in February 2006. Launched the music news media "Natalie" as editor-in-chief in February 2007.
http://natalie.mu/
Ongaku Danwashitsu Session 1
Lecturer: Tatsuya Nomura
Moderator: Takuya Oyama (Natalie Editor-in-Chief)
Part 1 | http://youtu.be/fkYAO_k9fwM (Running time: 21 minutes 47 seconds)
Part 2 | http://youtu.be/ZUtidh4r3w4 (Running time: 27 minutes 12 seconds)
Part 3 | http://youtu.be/OpZTZ5PZQIU (Running time: 24 minutes 11 seconds)
THE PUBLIC
http://thepublic.jp/