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March 17, 2015
MUSIC | The '10 SOUNDS OF LIFE SCIENCE' Music Project by Kyowa Hakko Kirin
MUSIC | A Project by Kyowa Kirin, a Research-Driven Life Science Company
Musicians Give Form to Ten Themes
'10 SOUNDS OF LIFE SCIENCE' Launches
Kyowa Kirin, a research-driven life science company that develops and markets pharmaceuticals based on cutting-edge biotechnology such as antibody technology, has launched a web content project titled ',10 SOUNDS OF LIFE SCIENCE' on October 1st, through which it communicates its initiatives via collaborations with music artists.
Text by IWANAGA Morito (OPENERS)
Free Audio Downloads Available for a Limited Time!
Kyowa Kirin is a research-driven life science company engaged in the development and marketing of pharmaceuticals based on cutting-edge biotechnology, including antibody technology.
Through seamless integration from research to sales, the company swiftly delivers high-quality new drugs, aiming to become a global specialty pharma originating from Japan that contributes to the health and prosperity of people worldwide.
'10 SOUNDS OF LIFE SCIENCE' is a web content project where ten musicians convey Kyowa Kirin's initiatives. By expressing ten themes—such as 'Biotechnology' and 'Antibody Drugs,' which represent the company's characteristics, 'Global Specialty Pharma,' its stated vision, and 'Our Aspirations,' reflecting employees' sentiments—through music, the project makes Kyowa Kirin's business more accessible.
The songs in this content were newly written based on individual keywords. Additionally, videos are available showcasing the music production process, which is not usually seen, and interviews with the artists about their 'aspirations' for music. The songs will be released sequentially starting October 15th (Wednesday) and will be available for free download for a limited time.
The planning and creative direction are handled by the design consultancy 'artless Inc.' They have established a unique position by pursuing 'design as art,' situated at the intersection of art and design.
The art direction and artist curation are led by Shun Kawakami, who is also the representative of artless Inc. and works as an art director and artist. In essence, this project is also a 'work' by Shun Kawakami.
This new brand content site, realized through the utilization of music and video distribution tools, leverages music and video sharing services such as SoundCloud and YouTube. Through sharing on social networking services like Facebook and Twitter, the content is disseminated, allowing more people to learn about the company's initiatives.
10 SOUNDS OF LIFE SCIENCE
http://www.kyowa-kirin.co.jp/10_sounds/