With a theme of “Healthier, More Beautiful,” THE MATCHA TOKYO, which produces organic matcha and offers matcha-based drinks and foods, has newly opened an online shop. They have also begun offering new products and gift sets perfect for presents.

THE MATCHA TOKYO, conveying the true charm of authentic matcha, has newly opened an online shop. All matcha offered is produced with a commitment to organic quality. Only rare tea leaves grown on organic farms in Japan’s renowned tea-producing regions of Uji, Kyoto; Kagoshima; and Shizuoka are used. In addition to organic matcha, the lineup includes sencha, hojicha, Japanese black tea, and matcha latte. Furthermore, they offer sweets made with matcha, such as castella cake, chocolates, and cookies.

Organic matcha and various teas are offered in three main lineups. "100% ORGANIC MATCHA STICKS" is a popular series of individually packaged sticks that allow for easy enjoyment of high-quality matcha at home. Characterized by its rich, superior, and robust flavor, it is also recommended as a small gift. Gift boxes, perfect for seasonal greetings or thank-you gifts, are also available.

"MATCHA LATTE STICK" is a series of individually packaged sticks that make it easy to enjoy authentic matcha latte simply by adding hot water or water. The amount of Kagoshima-grown matcha, known for its robust flavor, has been increased from before, and when combined with Japanese brown sugar (wasanbon) and milk powder, it offers a more refined sweetness.

"100% ORGANIC JAPANESE TEA BAGS" is a series featuring four types of tea bags: sencha, matcha genmaicha, hojicha, and Japanese black tea. All tea leaves are organically grown in Japan. The sencha, from Kagoshima, uses the first flush of spring tea, characterized by its refreshing umami without bitterness. Matcha genmaicha, also from Kagoshima, offers a delightful harmony of nutty genmaicha aroma and green tea. The hojicha from Kyoto has a deep, fragrant flavor with a clean finish. The Japanese black tea uses benifuki, offering a robust aroma and a clean taste with a pleasant sweetness. The tea bags, which act as an extraction filter, are made from plant-derived materials from corn, showing consideration for both people and the environment. Additionally, the sencha, green tea genmaicha, and Japanese black tea can be cold-brewed, providing a refreshing taste perfect for summer.

With renewed packaging, "100% ORGANIC MATCHA JAPAN PREMIUM" is a blend of carefully selected tea leaves from Uji, Kyoto, and Kagoshima Prefecture, offering a harmony of umami, aroma, color, and taste with reduced bitterness. "100% ORGANIC MATCHA KYOTO UJI" also features renewed packaging. Using only tea leaves from Uji, Kyoto, it is characterized by the full-bodied umami and deep flavor inherent to matcha.

The newly released "100% ORGANIC MATCHA TOKYO BITTER" uses robust Kagoshima Prefecture tea leaves, offering a rich umami and vibrant color. Similarly, the new "100% ORGANIC JAPANESE TEA" series—sencha, matcha genmaicha, hojicha, and Japanese black tea—consists of five individually packaged 2.5g servings of each tea type, developed and completed in response to customer requests. These items are also recommended as small gifts or novelties.

Furthermore, three new gift box sets have been introduced. The "MATCHA SEASONAL GIFT" is a luxurious set featuring matcha castella cake and matcha pecan nut chocolates from a collaboration with Kurofune, along with three types of organic matcha sticks (Japan Premium, Kyoto Uji, Tokyo Bitter) and three matcha lattes. The "100% ORGANIC MATCHA STICKS GIFT" is a set of eight sticks, including four Japan Premium, two Kyoto Uji, and two Tokyo Bitter, allowing for enjoyment of the different flavor profiles.

The "100% ORGANIC JAPANESE TEA GIFT" is a set of eight tea bags, with two each of sencha, matcha genmaicha, hojicha, and Japanese black tea. All sets are presented in a chic brown gift box, making them easy to give regardless of the occasion or recipient.

Regular items include "100% ORGANIC MATCHA GOKO," the highest grade single-origin matcha made from rare, hand-picked tea leaves from Uji, Kyoto, offering a rich aroma, creamy foam, and mellow texture; "MATCHA PECAN NUTS CHOCOLATE," featuring fragrant, nutrient-rich pecan nuts gently coated in couverture white chocolate and organic matcha for a subtle sweetness; and "MATCHA CASTELLA," a collaboration between THE MATCHA TOKYO and Kurofune.

Also available is "MATCHA PROTEIN & SOY COOKIE," made with organic matcha and domestic soybeans (okara). These healthy, gluten-free, and additive-free cookies are enriched with protein and collagen, making them a delightful choice for supporting your well-being.

In addition to organic matcha and sweets, "THE MATCHA TOKYO" also offers tea ceremony utensils such as chasen (whisk) for those who wish to enjoy matcha more authentically. The official website introduces how to prepare matcha and make matcha latte ( https://shop.the-matcha.tokyo/).

100% ORGANIC MATCHA JAPAN PREMIUM
Price | Bulk packaging 20g: ¥2,700 (excl. tax), Stick packaging 1.5g x 3: ¥800 (excl. tax)

100% ORGANIC MATCHA KYOTO UJI
Price | Bulk packaging 20g: ¥2,700 (excl. tax), Stick packaging 1.5g x 3: ¥800 (excl. tax)

100% ORGANIC MATCHA TOKYO BITTER
Price | Bulk packaging 20g: ¥2,100 (excl. tax), Stick packaging 1.5g x 3: ¥800 (excl. tax)

MATCHA LATTE
Price | Bulk packaging 20g: ¥2,100 (excl. tax), Stick packaging 1.5g x 3: ¥800 (excl. tax)

100% ORGANIC JAPANESE TEA / Sencha, Matcha Genmaicha, Hojicha, Japanese Black Tea
Price | 5 x 2.5g servings each: ¥1,000 (excl. tax)

MATCHA SEASONAL GIFT
Contents | Matcha Castella Cake, Matcha Pecan Nut Chocolate, 3 types of Organic Matcha Sticks (Japan Premium, Kyoto Uji, Tokyo Bitter), and 3 Matcha Lattes
Price | ¥4,630 (excl. tax)

100% ORGANIC MATCHA STICKS GIFT
Contents | 4 Japan Premium sticks, 2 Kyoto Uji sticks, 2 Tokyo Bitter sticks
Price | ¥2,300 (excl. tax)

100% ORGANIC JAPANESE TEA GIFT / Tea Bag Set
Contents | 2 each of Sencha, Matcha Genmaicha, Hojicha, and Japanese Black Tea
Price | ¥2,300 (excl. tax)

100% ORGANIC MATCHA GOKO
Price | 20g: ¥4,900 (excl. tax)

MATCHA PECAN NUTS CHOCOLATE
Price | 55g: ¥650 (excl. tax)

MATCHA CASTELLA
Price | 6 slices: ¥1,980, 1 piece: ¥430 (excl. tax)

MATCHA PROTEIN & SOY COOKIE
Price | 7 cookies: ¥580 (excl. tax)