EAT | Shake it, and it becomes a tea room!? Introducing 'Haruka,' a new premium matcha beverage.

EAT | Shake for a Luxurious Tea Room Experience

Introducing the New Premium Matcha Drink "HARUKA"

Jatex Co., Ltd., known for its diverse green tea products, has launched "HARUKA," a novel, premium matcha drink. Following an exclusive preview at the Kabuki-za Theatre on April 2nd (Tuesday), it will be widely released on May 2nd (Thursday), coinciding with "Hachijū Hachi Ya," the peak tea-picking season, at major department stores nationwide.

Text by KUROMIYA Yuzu

Crafted for Peak Flavor and Aroma at the Moment of Enjoyment

Featuring a stylish bottle design, "HARUKA" is an innovative PET bottle beverage that allows you to enjoy fresh matcha anytime, anywhere. It works by mixing matcha and water just before drinking.

The secret lies in its unique "Freshie Cap System," which maintains the matcha's freshness through complete sealing. With no preservatives added, you simply twist the cap and shake at the moment of drinking to unlock the matcha's rich, authentic flavor. Priced at 500 yen, the portable 200mL bottle's cap doubles as a cup, allowing you to savor a genuine tea experience as if you were in a traditional tea room, even on the go.

The meticulous attention extends to the tea leaves and water. The matcha, selected in collaboration with tea master Shinya Yamaguchi (10th dan), is produced using the traditional method for premium Gyokuro from Hoshino, Yame, Fukuoka Prefecture, renowned for its high-quality Gyokuro. For the bottled water, designed to maximize the tea's umami, water sourced from the Ibuki Mountains is purified to a hardness of approximately 1mg/L, ensuring a clear and refreshing taste.

Matcha is rich in nutrients like vitamins A, C, and E, as well as dietary fiber and antioxidants. Consuming the whole leaf offers a wealth of benefits, including potential skin-enhancing effects, which is particularly appealing to women.

This is a 100% natural, new way to enjoy matcha, conceived with a different approach than conventional PET bottle drinks. "HARUKA" offers a premium moment, allowing you to savor authentic tea in your favorite setting.

"HARUKA"
Product Name | Soft Drink (Green Tea)
Volume | 200mL
Price | 500 yen (tax included)
Release Date | Pre-sale at Kabuki-za from April 2nd (Tuesday), nationwide release at select major department stores and the "HARUKA" website from May 2nd (Thursday)

Jatex Customer Service
0120-88-3784
http://www.freshie.jp/