Collaboration with Artist Asami Kiyokawa Available Until Mid-June

The Nespresso Boutique Omotesando, which opened on April 4th, serves as Nespresso's Japanese flagship. Here, 'Coffee Specialists' deeply knowledgeable about Nespresso coffee will provide demonstrations on how to brew and enjoy coffee using the machines.

Inside the boutique, a curated selection awaits: a wide range of coffee machines, a coffee counter visually showcasing the 16 varieties of 'Grand Cru' capsule coffees, and an area displaying accessories that enhance the coffee-drinking experience, such as original cups. The space offers a holistic approach to enjoying coffee.

Until mid-June, guests can enjoy original window displays and special installations created by Asami Kiyokawa, inspired by all 16 'Grand Cru' varieties.

Become a Club Member for an Exclusive Coffee Experience

Regarding Nespresso's future strategy, Patrice Bula, Executive Vice President of Nestlé, stated at the opening ceremony, 'Our growth strategy has three pillars. First, further enhancing our 16 'Grand Cru' capsule coffees made with carefully selected beans. Second, improving the functionality and design of our coffee machines. And third, enriching customer relationships through service.'

The core of this service is the 'Nespresso Coffee Experience Center,' a seminar facility on the second floor for Nespresso Club members. This is currently a unique service hub available only in Japan. Since its launch in 2011, over 5,000 members have participated, enjoying new recipes and coffee lectures.