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EAT
December 8, 2014
EAT | Dewar's "Inspiration Lounge" Opens for a Limited Time at Tsutaya Books
EAT | A Special Space for "Dewarists" Who Act on Their Dreams and Beliefs
"Dewar's Inspiration Lounge" Opens for a Limited Time at Tsutaya Books
Dewar's, one of the world's most popular Scotch whiskies, has collaborated with "Anjin," the lounge at Daikanyama Tsutaya Books, to open "Dewar's Inspiration Lounge," where you can enjoy original cocktails. This special event will run from Friday, March 1st, to Sunday, March 31st.
Text by YANAKA Tomomi
Talk Event with Genki Sudo to be Held on Tuesday, March 19th
Born in the Scottish Highlands in 1846, Dewar's Scotch whisky has been loved worldwide for over 160 years. Its rich aroma and smooth, well-balanced taste have made it the number one Scotch in the United States, its largest market.
Dewar's defines "Dewarists" as people who act on their dreams and beliefs, and to support those who take on new challenges, they have planned this collaborative space with Tsutaya Books' lounge "Anjin." "Anjin," surrounded by books, is a place where people can spend their time as they please. Here, you can savor Dewar's lineup as well as new, refreshing original cocktails that blend Scotch whisky with a Japanese twist, perfect for spring.
In a corner of the store, vintage Dewar's bottles and posters showcasing its long history will be displayed. Additionally, a limited-edition free paper themed around art and music will be distributed, and mini-bottle samplings will be offered, all designed to convey the multifaceted charm of Dewar's and welcome visitors.
Furthermore, on Tuesday, March 19th, Genki Sudo—a former martial artist who has since excelled as an author and as the vocalist, producer, and director of the dance performance unit "WORLD ORDER"—will be invited as a "Dewarist Representative" for a "Dewar's Talk Lounge." He will discuss the importance of living by one's convictions and the philosophy behind taking action. Forty attendees will be selected by lottery after applying via Facebook.
It's the perfect season to start something new towards your dreams and aspirations. Recharge your energy at "Dewar's Inspiration Lounge" and take a step towards your ideal.
"Dewar's Inspiration Lounge"
Period | Friday, March 1st - Sunday, March 31st
Hours | 9:00 AM - 2:00 AM
Venue | Daikanyama Tsutaya Books Anjin
17-5 Sarugaku-cho, Shibuya-ku, Tokyo
"Dewar's Talk Lounge"
Date | Tuesday, March 19th
Time | 7:30 PM - 9:30 PM (tentative)
Guest | Genki Sudo
Venue | Daikanyama Tsutaya Books Anjin
How to Apply | Apply via the Dewar's Facebook campaign page by Thursday, March 7th.
www.facebook.com/Dewars.Japan/app_196266070409836
Number of Guests | 40 invited by lottery