Exploring the secrets behind the success of the Echigo-Tsumari Art Triennale and Setouchi Triennale

Fram Kitagawa is the driving force behind the production and success of some of the most talked-about art festivals today, including the Echigo-Tsumari Art Triennale and the Setouchi Triennale. He proposes a synergistic style where diverse artists install works on-site, integrating the very landscape into the art, all while fostering connections with the local community.



In this book, Kitagawa engages in dialogue with 25 individuals, including artists, designers, photographers, architects, and critics. The impressive roster includes designer Taku Satoh, architect Terunobu Fujimori, copywriter Shigesato Itoi, photographer Kishin Shinoyama, and artists Tadanori Yokoo, Yayoi Kusama, and Takashi Murakami.

This volume reveals the artists' convictions, drawn out by Kitagawa's unique approach. It also explores how their work inspires the author's own evolving thoughts, offering insights into the secrets behind the success of the "Echigo-Tsumari Art Triennale" and "Setouchi Triennale," and revealing the multifaceted joys of art.