Illuminating the Brand's Philosophy Through Multifaceted Approaches


Founded in 1969 and expanding to Paris in 1981, Comme des Garçons has continuously exerted a profound influence on global fashion and creativity. "Relative Comme des Garçons Theory: Why Do We Talk About Comme des Garçons?" presents an unprecedented "Comme des Garçons Theory" through essays, interviews, and roundtables by a total of 22 individuals active in various fields, offering a perspective distinct from fashion journalism on this unparalleled brand.




Mariko Nishitani, the editor, who believes "fashion needs to be articulated more," previously worked for magazines like "Soen" and "HIGH FASHION." In the preface, she states, "Fashion is not solely for those within the industry. Each person encounters Comme des Garçons in their own way, develops an interest, discovers something, and articulates it in words. Conversely, there is something about this rare Japanese brand, Comme des Garçons, that compels so many outsiders to want to talk about it."

Contributors include architects Toru Sakai and Toru Irie, Teppei Fujiwara, music curator and Club King representative Shigekazu Kuwabara, architectural historian Taro Igarashi, Yuko Hasegawa, chief curator at the Museum of Contemporary Art Tokyo, and critic Masaya Chiba. Organized into five chapters, the book features ambitious explorations such as "Freedom, Equality, Comme des Garçons" (Masato Inoue), the dialogue "Thinking Architecture and Fashion from Girlhood" by Taro Igarashi and Yoshikazu Asako, and "An Essay on Analyzing the Comme des Garçons Body of Work" (Teppei Fujiwara).




This book re-illuminates the brand's philosophy and its societal impact through multifaceted approaches. It is a volume that allows for a renewed appreciation of the infinite possibilities held by Comme des Garçons and fashion.