BOOK | Jun Nakagawa's The Path to Survival for Small Companies: What the 13th Generation Who Revitalized a Long-Standing Business Absolutely Wants to Convey

BOOK | The President of Nakagawa Masashichi Shoten Shares His Philosophy Generously

A Textbook for Small and Medium-Sized Business Management

The Thirteenth Generation Who Revitalized an Enduring Business Shares the Path to Survival for Small Companies.

Jun Nakagawa, the 13th-generation head of Nakagawa Masashichi Shoten, a long-established company in Nara specializing in handwoven linen, is also known as a management consultant who revitalizes manufacturing businesses. His book, "The Thirteenth Generation Who Revitalized an Enduring Business Shares the Path to Survival for Small Companies," which details his management philosophy and practical methods, has been published by Hankyu Communications.

Text by YANAKA Tomomi

Talk Event Held with Mr. Nakagawa and Art Director Manabu Mizuno

Nakagawa Masashichi Shoten, with approximately 300 years of history since its founding, continues to attract attention as an "evolving long-established business," maintaining directly managed stores in world-renowned commercial facilities such as "Tokyo Midtown" and "New Marunouchi Building."

Jun Nakagawa, the 13th president, joined Fujitsu before taking over the family business in 2002. He revitalized Nakagawa Masashichi Shoten by launching the new brand "Kisara" to establish "stylish traditional crafts," and by accelerating the opening and establishment of directly managed stores. Currently, with an eye toward the next 100 years, he is committed to the company's vision of "Energizing Japanese Traditional Crafts!" and is also involved in management consulting for manufacturing companies nationwide.

Tadafusa

HASAMI

Baba Shoten

This book, Nakagawa's third, conveys "44 fundamental concepts for small and medium-sized businesses," from how to read financial statements to setting a vision and product strategies. It also features the "revitalization stories" of five manufacturing companies nationwide that he has been involved with through his consulting work.

To commemorate the publication, a talk event with Jun Nakagawa and Manabu Mizuno, the art director of Nakagawa Masashichi Shoten from good design company, will be held on Saturday, October 13th, at Aoyama Book Center.

Jun Nakagawa, the 13th-generation head of Nakagawa Masashichi Shoten and a management consultant known for revitalizing manufacturing businesses

Manabu Mizuno of good design company

How should manufacturing companies, struggling with the influx of inexpensive foreign products and shrinking markets, survive in the future? This book is a "textbook for small and medium-sized business management," generously sharing the philosophy born from his own experiences.

The Thirteenth Generation Who Revitalized an Enduring Business Shares the Path to Survival for Small Companies.
Author | Jun Nakagawa
Price | 1,575 yen

Publication Commemorative Talk Event
Date | Saturday, October 13th
Time | 2:00 PM - 3:30 PM (Signing session to follow)
Venue | Aoyama Book Center Main Store, Large Classroom
5-53-67 Jingumae, Shibuya-ku, Tokyo
Capacity | 100 people
http://www.aoyamabc.co.jp/event/nakagawa-mizuno-talks/