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March 3, 2015
ART | Ayako Suwa Exhibition: Guerrilla Restaurant "LOST TONGUES" Held
ART | Into a Brand New World of Food
Ayako Suwa Exhibition: Guerrilla Restaurant "LOST TONGUES"
Artist Ayako Suwa, who works under the banner of "food creation." Her performance exhibitions, using food as a motif, have garnered attention not only in Japan but also from around the world for their unique worldview. Her largest-ever exhibition, "Guerrilla Restaurant 'LOST TONGUES,'" will be held for three days from Saturday, October 9th to Monday, October 11th (public holiday) at Laforet Museum.
Text by OPENERS
Is it a Restaurant, a Play, or a Performance?
"Delivering the concept to your stomach"—Artist Ayako Suwa began her activities under this unique tagline, known as "food creation." She engages in various initiatives related to "food," including exhibitions, performances, catering, and product development.
Her activities gained particular attention with her first exhibition in 2008 at the 21st Century Museum of Contemporary Art, Kanazawa's Design Gallery, titled "Design of Appetite: Tasting the Tastes of Emotion." The unprecedented attempt, where visitors could actually taste edible works representing human emotions like joy, anger, sorrow, and pleasure, received a significant response.
In recent years, she has also expanded her artistic expression under her own name. She presents "Guerrilla Restaurant," a food performance where one can taste "tastes of emotion" in a specially designed environment, both domestically and internationally. Her works, which fuse elements of restaurants, theater, and performance, breaking free from conventional boundaries, have been highly acclaimed worldwide.
"AUDI RED PASSION PARTY" 2010
"SWAROVSKI GINZA 1st anniversary" 2009
Humans have evolved because of desire,
evolving unable to suppress their appetite, driven by curiosity for unknown tastes,
and food that satisfies all senses.
Color, luster, shape, texture, aroma, taste, temperature, humidity, bite, mouthfeel, smoothness,
the sensation and stimulation as it melts into the body, memories sleeping deep in the brain,
all become flavors that stir emotions, liberating instincts.
Not a source of nutrition or energy, not gourmet or fine dining,
a provocative dinner that reminds you of your lost desires.
Welcome to Restaurant LOST TONGUES.
Ayako Suwa
In Ayako Suwa's largest-ever exhibition, a guerrilla restaurant called "LOST TONGUES" will appear within the venue, offering a food performance where guests can experience the "tastes of emotion" daily. The venue will be transformed into a genuine restaurant, where guests will enjoy a full course of art.
"A taste of shyness and joy slowly turning into pleasure"
"A taste of happiness, followed by a bittersweet taste"
Around the perimeter of the floor, there will be an exhibition of three-dimensional works, photographs, and graphics with food as a motif, created by Suwa, as well as videos documenting her past "food creation" activities. This will provide entertainment during any waiting times.
Her defining characteristic is "food as expression," conveyed through the five senses. It's not just about taste; it's about savoring with your eyes, nose, imagination, and the texture and sound in your mouth. This is not about satisfying hunger or indulging in fine dining, but about experiencing a new value of "food."
Ayako Suwa Exhibition Guerrilla Restaurant 'LOST TONGUES'
Venue | Laforet Museum Harajuku (Laforet Harajuku 6F)
Dates | October 9 (Sat) - 11 (Mon, Holiday)
Hours | Exhibition 11:00 AM - 8:00 PM
Food Performance | Starts 2:00 PM / Starts 7:00 PM
Tickets | Exhibition: Free Admission
Food Performance | S Seat (Seated, Full Course) Advance: ¥5,000
*These tickets are already sold out.
"Tastes of Emotion" Full Course
(Finger foods and drinks, 9 items total)
*Includes "food creation" tabloid magazine
*Dress Code: Incorporate black into your attire
A Seat (Standing, Tasting) Advance: ¥1,500 / Same Day: ¥1,800
"Tastes of Emotion" Tasting (2 finger food items)
*Time slot required
*The October 9 (Sat) 2:00 PM performance will only sell A seats.
Ticket Sales | Ticket Pia
Tel. 0570-02-9999
http://t.pia.jp/
Organizer | Laforet Harajuku
Planning & Production | Wrap Net, point of view co.,ltd.
Cooperation | Daisuke Iwahara, Kaori K (uslu airlines), Yoshitaka Kajitani (YOSHiKO
CREATiON), Yukie Kitagawa, Cosmotech, D&DEPARTMENT PROJECT, Toshiba, TOYO KITCHEN & LIVING, Tsuyoshi Nakagawa, Hatanaka Sample, VITSŒ, Fukumitsuya, Hokuriku Seika, Muga Miyahara
Laforet Harajuku
Tel. 03-3475-0411
http://www.laforet.ne.jp/
Ayako Suwa | SUWA Ayako
Born in Ishikawa Prefecture in 1976. After graduating from Kanazawa College of Art, she began her "food creation" activities in 2006, serving as its head. Since then, she has collaborated with companies in a style of conceptual catering services. She also works as an artist proposing new values of food through performance exhibitions, using food as the ultimate material for sensory communication. In July 2008, she held her first solo exhibition, "Design of Appetite: Tasting the Tastes of Emotion," at the 21st Century Museum of Contemporary Art, Kanazawa.
In the same year, she presented the food performance "Time Crevasse" at the opening reception of the Yokohama Triennale 2008. In October 2009, she participated in the exhibition and performance "THROUGH THE LOOKING GLASS" at the Hotel Le Meurice in Paris. Recognized by European media as the only participating food artist from Asia, she received high acclaim. In December of the same year, she performed at the World Trade Center in Hong Kong. In July 2010, she collaborated with Mr. Gilles Stassart at "NOMIYA" in the contemporary art center "Palais de Tokyo" in Paris, showcasing her remarkable global activities.
http://www.foodcreation.jp