Lounge
March 9, 2015
Chapter 20: The Allure of Africa / Music of South Africa
Chapter 20: The Charm of Africa / South African Music
African JAG Presents an event titled "What If the World's Streets Held Hands..." on Saturday, November 22nd, at Liquid Room in Ebisu, Tokyo. The lineup features top Japanese artists from various genres, including DJ KRUSH (DJ), Kazunori Kumagai (tap dance), Tenpei (piano), and VEKROTZ (performer).Lately, it feels like only the children's music industry is getting attention in Japan, and it's hard to shake off a certain 'lukewarm' feeling. If we're going to do this, I wanted to create an event with world-renowned artists that adults can also enjoy. That's how I chose this lineup. I'm already excited to imagine what kind of performances will unfold.
If you have time on the day, please come to Liquid Room in Ebisu. A portion of the proceeds from this event will be donated to the "African JAG Project," which supports children in Africa. ...So, after that announcement, this time I'd like to talk about the music scene in South Africa, which is garnering attention with the 2010 World Cup on the horizon.
South African Music Scene: Part 1
In 1991, the end of apartheid was declared, and in 1994, Nelson Mandela became the first black president. Following this, various music genres from Europe and America flooded into South Africa, bringing about significant changes in its music scene.
In particular, the rapid spread of television in recent years has led to music broadcast through TV programs dominating the hit charts. Consequently, music video production has become more vigorous, and for music appealing to the youth, much like in developed countries, how it's featured on TV shows has become key.
HIP HOP

HIP HOP has been extremely popular for the past few years, with many music programs featuring its music videos. The breakthrough success of artists like "ZOLA" and "Proverb" from Soweto has inspired many young people to pick up a microphone.
While some artists convey authentic messages about their circumstances to the world, I feel there's also an increase in those using HIP HOP as a means to achieve commercial success. Nevertheless, MCs are still consciously choosing their words, however clumsily, and striving to communicate, which is arguably a healthy sign.

In contrast, regarding track makers, many DJs seem overly influenced by Europe and America, sounding remarkably similar and lacking originality. What's more, some of their music is reminiscent of trends that were popular in developed countries several years ago, giving it a somewhat dated feel.
While they are indeed working hard with equipment that even aspiring DJs in developed countries might not use, I wish they would incorporate the music, rhythms, and grooves they've grown up with to create their own original beats.

Still, I sense their determination to succeed through music, and I have a feeling that truly remarkable artists will emerge in the near future...
My HIP HOP recommendation is Crosby, who lives in the Cape Town ghetto. He delivers messages with words that spring from his real-life experiences in his own unique style. He will also be participating in 'African JAG vol.2,' scheduled for release next year, so be sure to check him out.
He will be participating in 'African JAG vol.2,' scheduled for release next year, so be sure to check him out.
JAZZ
South Africa is said to be the birthplace of JAZZ, and a major JAZZ festival is held annually in Cape Town every March, attracting numerous visitors from around the world. While South African JAZZ has recently become somewhat sophisticated, influenced by Europe and America, there are still many artists who play with a unique groove. The performances by the older generation, in their 60s and 70s, are particularly profound and captivating. However, it's saddening that the venues for their performances are diminishing year by year.
Reggae & Ragga Muffin
Reggae and ragga muffin also have a strong following. There's a Rastafarian community within the Cape Town ghetto, and they too are dedicated to creating music daily.
Some ragga muffin MCs invite foreigners to their homes, share ghetto meals, talk about life in the ghetto, and seek understanding for their efforts to eliminate it. Many people also hold Rastafarians in high regard; individuals with a genuine Rastafarian spirit are respected wherever they go. However, lately, there are also many who adopt the Rastafarian style merely for show.
House Music
Next is house music, which is gaining considerable momentum. It has an interesting, unique rhythm that incorporates elements of ska. It distinctly feels like African house music, exuding originality. I believe their inherent unique sense of groove is driving the evolution of their sound.
Others

As far as I know, the level of female vocalists in South Africa is exceptionally high.
My top recommendation is Busi Mhlongo. Her songs, sung in Zulu, resonate deep within the heart, even if you don't understand the words.
I once saw her perform live, and for some reason, I couldn't stop crying. I felt I was witnessing 'soul'.
During apartheid, she left the country, was separated from her family, and sang in English abroad, suppressing her ethnic language, Zulu. When she returned to her homeland after 25 years, she said, "I want to sing in my own language. I am proud of my people."
Many South African artists deeply respect her. She is currently recovering after surgery for breast cancer. I sincerely hope she returns to the stage as soon as possible.
Another noteworthy young female artist is Zamajobe. She is already popular in Europe and has won various awards. While her music isn't strictly African music like Busi's, her voice is incredibly soothing.
Live Albums

I'd also like to introduce one live album: "1 night at MOYO live" was quite impressive.
It features a variety of South African artists, and the melodies and grooves are a wonderful fusion of contemporary sensibilities and traditional rhythms, resulting in a very pleasant listening experience. It's truly a must-hear.
Street Live Performances
Regarding street live performances, as I've written before, they possess an incredible power. Recently, I've felt a mix of excitement and genuine passion that I haven't experienced in developed countries – this is true street culture. I won't mention specific locations as it's not entirely safe, but if you're determined to go, do so at your own risk and research it yourself. You'll likely experience a profound sense of exhilaration.
This time, I've discussed the lesser-known music scene of South Africa. There's still much more I'd like to share about South Africa beyond its music, but that will be for another occasion!
African JAG Project / Noriko Asano