■ Collaborations with World-Class Brands

As a brand, OriginalFake is currently attracting attention from various brands worldwide, including Levi's and Comme des Garçons, and we receive collaboration offers. It's a very welcome situation.
This is surely because KAWS is loved by so many people.

And KAWS is very considerate; when he receives an offer for something like designing skateboards on his own, he suggests that we sell it at OriginalFake.
Therefore, most items handled by KAWS should be available at OriginalFake.

■ OriginalFake's Sales Channels Expand Overseas

In terms of sales channels, OriginalFake is also showing significant expansion beyond its initial concept.

With Mr. Konno joining as Apparel Director, we received a proposal to broaden the sales channels further, and we've expanded to 27 select shops in 15 countries overseas.

Starting with the US, UK, and France, we've expanded to Hong Kong, South Korea, and Singapore, covering almost all major cities.
We have very interesting interactions with shops and brands around the world. Therefore, I believe we can continue to share information that will surprise everyone.


07 A/W COLLECTION: TAROT
GORE-TEX® JACKET
This GORE-TEX® equipped jacket can be "combined" with the two types of jackets introduced above: the "STAND LINER JACKET" and the "LINER JACKET." The water-repellent zippers with TEETH patterns add a playful touch that brings a smile.
COLOR: BLACK×RED (ZIP), BLACK×GREEN (ZIP) PRICE: ¥77,000

■ An Indie-Like Sales Approach

In apparel sales, it's common to approach overseas markets through textile agents and engage in power plays like demanding minimum order quantities.
However, we do things differently. We say, "Please buy only what you can sell." "Please, don't leave anything unsold."
Otherwise, the balance of supply and demand gets disrupted, and our products won't spread in a good way.

Furthermore, I feel that methods like running large advertisements in fashion magazines worldwide or holding fashion shows are probably not our way of doing things.
So, like an indie band, we do it through persistent groundwork. This is the same approach we take when selling toys.

I believe this kind of development, which cannot be replicated elsewhere, is a unique way of proliferation characteristic of Medicom Toy.