That’s right, an elite from Dentsu said to me,
like this.

“Regarding your dedication to PIRATE RADIO, why do you continue to run it out of your own pocket, especially at a niche station like interFM? Is radio that compelling?”

It is.
It doesn’t matter if a media outlet is small or large, famous or unknown.
I love radio! The importance of conveying that feeling
isn’t something rational, nor can it be measured by absolute numbers or scales.

In other words, efficiency or profit and loss have absolutely no bearing on my passion for radio. The sole motivation for my actions is the existence of listeners who can receive my passionate feelings for the music I want to share.
Because it starts from zero, I can dream of making it exist someday!
I can be absorbed in that.
For that, I’ll do anything. Using the wisdom that pours out of every pore of my being.
How arrogant of me. I consider myself fortunate.
The fact that I can do this now is a miracle, and I am truly grateful with nothing but thanks in my heart.

And, somehow, that elite training “New School” made me nervous for the first time in a while. But now that I think about it, I wish I had talked more with the young elites at Dentsu. We certainly didn’t have enough time. Perhaps it would have been better to talk with them over drinks, staying overnight like they do.

And, fundamentally, why I was invited to that Dentsu elite training program for those in their thirties,
“New School,” was because
a superstar in the advertising industry who once supported Snake man Show, and a connoisseur of life itself,
Mr. Kotaro Sugiyama, who has now risen to the position of advisor at Dentsu,
invited me.

“Creative Mind: 40 Words to Unlock Your Creative Power” by Kotaro Sugiyama

This is a specialty of Mr. Takasaki, a genius who is Sugiyama-san’s disciple, but it is an essential read for understanding the Sugiyama method. Please read it.

And, fundamentally, though I am inadequate, even if I once resented a cold treatment… time brings forgetfulness, and when we meet again after forgetting such things, we mysteriously become the foolish pair we were in our youth…

…Regardless, I truly have high hopes for the elite students gathered at the “New School,” which is said to be pioneering the future of Dentsu at the Dentsu training center in Kamakura. As I was explained again this time, it is now a major corporation with 15,000 employees…
It might be abnormal to say that those who gather at Dentsu, a profit-driven organization, shouldn't have a sense of privilege as an elite group,

but if Dentsu is now essential to Japan, and if it were to exert its power with a primary focus on social contribution more than ever before,

in other words, if the answer to “What should Japan do after 3.11?” were to be placed at the engine of its profit-driving momentum, and if it were a group of intellectuals who freely control the media, then wouldn’t Japan be respected by the world as a nation with beautiful ideals if new philosophies were to reside in every aspect of its recovery? Today, I tried to lift a barbell that was too heavy for me to bear, and alas, I collapsed.

“Don’t have a sense of chosenness.”
“Don’t have an elite mentality.”
“Always have friends who speak their true feelings to you, even if they scare you.”
And, “Never forget humor, even in the toughest times.”

Fierce admonishments fly from Mr. Sugiyama, who has led the advertising industry.


A decorative object found at a sushi restaurant in Kamakura called “Wasabi.”
As one lives longer, one comes to understand many things,
including the presence of truly delicious things.
However, an era surrounded by the unknown
is also wonderful in its own way.

Therefore, I must guard against the attitude of,
“I know more than you do because I’ve lived longer.”
Acting superior is the only thing that should be admonished, like sansho pepper, reflecting on Kamakura.
In other words, appreciating a beautiful bamboo grove and sipping matcha,
if done according to a manual, will not be etched into the heart in the slightest.
The body is indeed sipping tea and looking at the bamboo,
but it is not a memory etched into the heart; it is merely an empty time, like flushing a toilet, that passes by without leaving a trace… not at all…

I’m not good at sightseeing. But to “sightsee” through life? That is the worst.
No matter how fresh the sashimi, it is merely fish.
It is from the hands that add a special touch to that freshness
that true cuisine is born.
People who are merely fresh, people who are merely young,
are no different from dead tuna.
In other words, a woman who has lost consciousness, whose emotions are slack, and whose heart is frozen,
no matter how beautiful, if embraced, is like embracing a tuna.
As he would mutter,
To live deliciously requires various efforts; that is the exquisite flavor and seasoning of life.
The secret to cooking isコツコツコツ (kotsu kotsu kotsu - diligently, steadily).



← Diary-T 201-206