New Bags First Look at Isetan Shinjuku's Limited-Time Store | Dior
FASHION / WOMEN
February 24, 2015

New Bags First Look at Isetan Shinjuku's Limited-Time Store | Dior


Dior


Dior to Launch New Bags First at Isetan Shinjuku Pop-Up Store


Dior will host a pop-up store for its Spring/Summer 2015 collection at Isetan Shinjuku Main Building, 1st Floor, Stage, from Wednesday, February 25th to Thursday, March 3rd. The new "Diorama bag," a key accessory for the new campaign, will be released in Japan first.

Text by Yuzu Kuromiya




Contemporary Designs Merging Maison's Heritage and Future


The Diorama is a bag collection that debuted at the Spring/Summer 2015 runway show. It embodies the collection's theme: "Looking towards the future by dynamically remixing history while respecting progress and tradition." The design is characterized by a fusion of Artistic Director Raf Simons' futuristic vision and the 18th-century style that greatly influenced Monsieur Dior.

The collection offers four sizes and 22 variations, ranging from basic, timeless pieces to elaborately decorated, decorative bags. You can choose a bag to match your mood for the day, just as you would choose an outfit. Furthermore, the adjustable chain allows for versatile styling: wear it long for a crossbody look, double it for a shoulder bag, or tuck it inside to use it as a clutch.

Another distinctive feature is the incorporation of the Maison's iconic motif, the cannage (quilted) pattern, in some designs. This is inspired by the rattan chairs Christian Dior used to welcome guests to his first collection.

This pop-up store will offer the Diorama bag as a first release. Additionally, the Spring/Summer 2015 Ready-to-Wear collection by Raf Simons will also be available. The Diorama bag, perfect for various occasions as a day bag or an evening bag, is sure to become an it-item that completes your latest style. Get yours early.

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Diorama Spring Summer 2015 Collection Pop-Up Store
Dates: Wednesday, February 25th – Thursday, March 3rd
Venue: Isetan Shinjuku Main Building, 1st Floor, Stage
3-17-23 Shinjuku, Shinjuku-ku, Tokyo

Inquiries during the event period
Tel. 03-3355-0324 (Direct)