Supporting Electrical Balance & Addressing Glycation-Induced Skin Damage

Platinum, an exceptionally rare element, is known not only for its immutable nature and resistance to oxidation but also for its excellent compatibility with human skin and its potent anti-aging properties. Its most remarkable attribute is its "catalytic function."

This catalytic action helps to regulate the skin's moisture balance, creating an optimal environment for delivering active ingredients. By balancing the skin's electrical potential, it promotes healthy skin function. Consequently, platinum offers a range of benefits, including enhanced moisture retention, stimulated skin cell metabolism, and a strengthened skin barrier.

La Prairie's Platinum Collection harnesses platinum in the form of negatively charged "Platinum Colloid Water." Following "Cream P.T. Rare," this spring marks the debut of "Serum P.T. Rare," a new product designed to achieve youthful-looking skin.

Serum P.T. Rare is a high-performance serum that supports the skin's moisture balance, which can be disrupted by aging and environmental factors, while also targeting dullness and sagging caused by glycation. In addition to Platinum Colloid Water, it is richly formulated with carefully selected ingredients such as "Peptides" to activate collagen production and the "Platinum Brightening Complex," a blend that enhances clarity. These age-defying ingredients work synergistically to strengthen skin function, resulting in healthier, more beautiful skin. It bestows a radiant translucence from within and a smooth, firm complexion.

Its light, easily spreadable texture belies its astonishing efficacy. Indeed, this is what one expects from the ultimate in anti-aging care.

Anti-Aging Serum
Serum P.T. Rare
Price | ¥94,500
Volume | 30mL
Balances the moisture buffer zone and supports electrical equilibrium, which can be disrupted by environmental factors. This innovative and luxurious formula powerfully addresses age-related concerns.

A Compact Size, Now Available by Popular Demand!

Responding to requests from around the globe, the high-performance anti-aging cream "Cream P.T. Rare," originally launched in 2009 in a 50mL size, is now available in a new compact version. The 30mL size will be released starting Friday, April 23rd.

Anti-Aging Cream
Cream P.T. Rare
Price | ¥94,500
Volume | 30mL
A high-performance cream formulated with "Platinum Colloid Water" to optimize moisture levels. Platinum and various beauty ingredients work together to achieve ageless skin, enveloped in a soft, exquisite radiance.

La Prairie
0120-223-887
www.laprairie.com/jp