PAUL & JOE BEAUTE | Paul & Joe | 2010 Summer Makeup Collection | SAHARA
PAUL & JOE BEAUTE
Exotic, energetic beauty, like an oasis in the desert.
PAUL & JOE Launches 2010 Summer Makeup Collection "SAHARA"
A silent world where sand dunes stretch to the horizon. In the dry air, the sun beats down intensely on the undulating ripples—
PAUL & JOE's 2010 Summer Makeup Collection unfolds with the vast "SAHARA" desert as its theme. Items that create exotic and energetic beauty will be released on Saturday, May 1st.
Text by Harumi Someya
Lip gloss for fresh translucence and volume
The "Lip Gloss G" is a lip gloss that adheres lightly, creating plump, three-dimensional lips. It comes in a curated selection of colors to choose from depending on the occasion and fashion.
The first thing you'll be impressed by is the clear color payoff. This is achieved by using a highly transparent base with a minimized amount of gelling agent, which can cause cloudiness. Furthermore, by carefully balancing champagne gold pearls with different nuances in each color, it creates a clear, deep radiance. Formulated with oil that captures moisture from the air, it also provides ample hydration. Your lips will feel moisturized and look dewy with every application.

Lip Gloss
Lip Gloss G
Price | ¥2,625
10 shades
From clear types that change nuance with layering to gorgeous types that create a statement for special occasions, a rich color variation.
A double-ended lip pencil that adds nuance with layering
The "Lip Pencil Duo" is a double-ended lip pencil with two textures in one. Using the matte and pearly finishes allows you to create sophisticated, feminine lips.
The matte color has a moderately firm core for good color payoff and beautifully defined lines, while the pearly color has a soft core that glides on smoothly, creating a translucent, glossy finish. The two textures are exquisitely balanced, and you'll be convinced of the benefits of the double-ended design with every use. It perfectly fulfills the ideal usability and finish you expect from a lip pencil.

Lip Pencil
Lip Pencil Duo
Price | ¥2,625
5 shades
01 Coral Pink × Warm Pink
02 Beige Brown × Nude Beige
03 Sepia Red × Pink Beige
04 Rose Plum × Rose Pink
05 Red Cinnamon × True Red
Powder for a semi-matte finish with natural radiance and translucence
The limited-edition "Finishing Powder" comes in exotic packaging that enhances the summer mood. This is a face powder specifically for summer, which controls shine while creating a semi-matte finish with natural radiance and translucence.
The covering powder controls shine, but it doesn't end with just a matte finish because it contains "Clear Plate Powder" that provides moderate radiance and translucence. The exquisite balance of these powders achieves a semi-matte finish with natural radiance, free from a powdery look. You'll be captivated by the soft texture. The smooth application is also impressive. It's also resistant to smudging from sweat and sebum.
It adheres lightly yet firmly. Despite that, the finish is smooth. Like the Lip Gloss G, it also creates a "Secret d'Or effect" by balancing champagne gold pearls with different nuances in each color, producing a clear, deep radiance. It enhances the wearer's natural, beautiful three-dimensionality.

Finishing Powder
Finishing Powder
Price | ¥4,200 *Limited quantity release
2 limited shades
001 Natural Beige for a natural radiance
002 Healthy Medium Beige
Lipsticks in enchanting pink shades
The popular lipstick is also available in a limited edition. The "Lip Stick S" comes in enchanting pink shades, inspired by the quiet, ever-changing time and expressions of the vast Sahara desert.
Formulated with "Clear Veil Oil" that creates natural radiance with layering and "Moist Capture Oil" that captures moisture from the air, it provides a glossy, dewy finish. The "Secret d'Or effect," where the pearl's shimmer changes depending on the viewing angle, is also present, bringing transparent, sheer radiance and glamour from the moment of application. Above all, the exotic pattern is a major highlight. It's sure to make you feel mystical with every use.

Lipstick
Lip Stick S
Price | ¥3,465 *Limited quantity release
3 limited shades
001 Coral Pearl Pink, like glittering desert sand
002 Rich Pink that makes your heart race
003 Gold Pink with a hidden mood
The Sahara World, Part 2, releases on Friday, June 4th!
The Sahara World continues. On Friday, June 4th, the second collection, including Nail Enamel, will be released.
The popular "Nail Enamel," known for its color payoff, shine, longevity, and ease of application, will feature three limited-edition colors inspired by the "sky, sand, and sun" gifted by the Sahara land. Achieve beautiful, sophisticated fingertips with these mystical colors, available only this summer.
The "Shimmering Body Lotion" is also noteworthy. Its feature is the sparkle of large gold pearls. The gel base, composed of high polymers, adheres the pearls to the skin, creating an elegant radiance that lasts.
The jelly lotion, with its refreshing feel and dewy application, is truly comfortable. It leaves the skin smooth and non-sticky, instantly soothing sun-warmed skin. The fragrance is also superb! Based on the scent of orange blossom water, formulated as a beauty ingredient, it's combined with a light oriental fragrance of gorgeous florals like jasmine and rose, and luxurious musk and woody notes – it's the essence of summer. Energetic and invigorating, it revitalizes both mind and body. The sparkling sunlight and abundant summer fragrance are limited-edition items, available only now. You'll definitely want to get your hands on them.
For the oil-blotting paper "Blotting Paper," known for its excellent sebum absorption, a new refill version featuring an arrangement of PAUL & JOE's Spring/Summer 2010 fashion print patterns will be available. Not only is the design stylish, but the easy-to-use pull-pop type also offers excellent usability. It's convenient that it can be used on its own or set in the dedicated case.
Next, the popular nail file with its pop design will also be a new release using PAUL & JOE's Spring/Summer 2010 fashion print patterns. The paisley pattern, evoking an exotic atmosphere, will lift your spirits. This nail file, which you can carry like an accessory, will make your nail care time more enjoyable.

Nail
Nail Enamel
Price | ¥1,680 *Limited quantity release
3 limited shades
004 Exotic Coral Red
005 Sparkling, shimmering Sand Brown
006 Desert Oasis Earth Blue

Body Lotion
Shimmering Body Lotion
Price | ¥3,675 *Limited quantity release
Volume | 100mL
A refreshing body lotion. The gel base, composed of three types of high polymers, adheres pearls to the skin and maintains their radiance.

Oil Blotting Paper
Blotting Paper 2010
Price | ¥420
Convenient Blotting Paper Refill for carrying. Easy-to-use pull-pop type.

Nail File
Emery Board 2010
Price | ¥525
A 2-way nail file with a coarse side and a fine side. File with the coarse side and smooth out nail irregularities with the fine side.
PAUL & JOE Beaute
0120-766-996
www.paul-joe-beaute.com