The First Step: Control Shine

NUXE, known for its many best-selling items born from skincare that balances gentleness with efficacy, using abundant plant extracts and essential oils, now proposes a new line for combination to oily skin. This is the birth of the "Aroma Pure" series, which leads to healthy, matte skin through three steps powered by plants.

The focus is on shine, breakouts, enlarged pores, and redness. Yes, the four specific concerns of troubled skin that combination to oily skin types are prone to.

Shine is caused by excessive sebum production, influenced by genetic factors, stress, smoking, environment, and hormonal imbalances. This, in turn, leads to the proliferation of bacteria on the skin's surface, causing breakouts and blackheads in pores. Unpleasant symptoms like redness and inflammation are a result of these breakouts. Individuals with combination to oily skin often choose cleansers based on their strong cleansing power due to concerns about shine, which can create a vicious cycle that exacerbates inflammation. Next is disrupted skin turnover. In skin with excessive sebum production, old, dead skin cells tend to accumulate on the surface, thickening the stratum corneum. As a result, pores become enlarged and noticeable.

Therefore, the first step is to control shine. The Aroma Pure line features a proprietary "PZ Clear Complex" as a common ingredient. This unique NUXE complex, combining zinc—known for its sebum-regulating properties—with L-PCA, which plays a crucial role in the formation of Natural Moisturizing Factors, penetrates the skin effectively, purifying it and addressing concerns about bacterial proliferation. Additionally, another common ingredient, "mild salicylic acid," remains on the skin's surface to maintain cleansing action. Its mild formula, close to the skin's natural pH, cleanses and refines texture, leading to healthy skin.

The three-step system comprises a cleansing gel, a clarifying lotion, and an emulsion. Start with the "Aroma Pure Purifying Gel Soap" to thoroughly remove excess sebum and achieve a squeaky-clean feel, then follow with the "Aroma Pure Purifying Lotion" to refresh and tone the skin. Finish with the "Aroma Pure Moisturizing Emulsion" for smooth, refined skin. As their names suggest, all products offer a refreshing and lightweight feel. The scents, derived from botanicals and marine notes like mandarin, fresh rose, and white jasmine, soothe both skin and spirit.

Cleanser
Aroma Pure Purifying Gel Soap
Price | ¥3,150
Volume | 200mL
A gel cleanser that removes excess sebum, a cause of pore congestion, while leaving skin feeling matte. Gentle, plant-derived cleansing agents lift away sebum and impurities, while the marine extract 'Algae' gently conditions the skin.

Toner
Aroma Pure Purifying Lotion
Price | ¥3,150
Volume | 200mL
A clarifying toner that tightens and mattifies the skin. 'Rosemary Water,' rich in rosmarinic acid and polyphenols, keeps the skin clean and healthy, while the active ingredient 'Iris Extract' helps to create a smooth complexion.

Emulsion
Aroma Pure Moisturizing Emulsion
Price | ¥5,040
Volume | 100mL
An emulsion that hydrates and refines skin texture. Formulated with moisturizing 'Evening Primrose Oil,' 'Rice Powder' to absorb excess sebum, and 'Mangosteen Extract,' rich in organic acids. It leaves skin balanced, smooth, and matte.

Bluebell Japan, Fragrance & Cosmetics Division
Tel. 03-5413-1070
www.nuxe.co.jp