A Noteworthy Nordic Brand Unveils Pop-Up Shops Primarily in Tokyo Department Stores | BY MALENE BIRGER
FASHION / WOMEN
February 21, 2015

A Noteworthy Nordic Brand Unveils Pop-Up Shops Primarily in Tokyo Department Stores | BY MALENE BIRGER


BY MALENE BIRGER
Anticipation Builds for Brand Evolution with New Creative Director


A Noteworthy Nordic Brand Unveils Pop-Up Shops Across Tokyo Department Stores


BY MALENE BIRGER, the Danish collection brand, is opening pop-up shops primarily in Tokyo department stores. The lineup features tote bags adorned with the brand's iconic "Arabic Flower" motif, alongside new arrivals and colorways in accessories and small goods.

Text by KAJII Makoto (OPENERS)




An Affordable Luxury Brand from Denmark


Approximately one year after the opening of its flagship store in Minami-Aoyama, Tokyo, BY MALENE BIRGER, a brand whose recognition in Japan has been growing, was established in Denmark in 2003.

Reflecting the unique sensibility of founder Ms. Malene Birger, the brand's style and the meticulous craftsmanship evident in every detail have earned it numerous design awards, including Denmark's Brand of the Year.

BY MALENE BIRGER | Bag

BY MALENE BIRGER | Bag


For the 2014-15 Autumn/Winter collection, Ms. Christina Exsteen, who has led the design team as Ms. Malene Birger's right hand since the brand's inception, has been appointed Creative Director. Further evolution of the brand is anticipated.

By blending artistic elements with contemporary style, the brand expresses the deep desire of modern women to live their lives courageously and beautifully in their own way. Embrace the latest items from this "affordable luxury" brand.

<BY MALENE BIRGER POP UP SHOP SCHEDULE>
Nihonbashi Mitsukoshi Main Store, Main Building 3F, Migjuali
Ongoing until February 16 (Tuesday)
Tokyu Department Store Shibuya Main Store, 3F Special Space
February 19 (Thursday) - 25 (Wednesday)
Seibu Ikebukuro Main Store, 2F Handbag Sales Floor Special Venue
February 25 (Wednesday) - March 10 (Tuesday)
Takashimaya Shinjuku Store, 2F Special Venue
March 11 (Wednesday) - 24 (Tuesday)

BY MALENE BIRGER Aoyama Store
Tel. 03-6450-6461
5-3-2 Minami-Aoyama, Minato-ku, Tokyo
http://www.urban-research.co.jp/special/bmb/