The Ultimate Lipstick, Designed Down to the Gesture of Application

Before the new line of premium lipstick Rouge G, "Rouge G de Guerlain Le Brilliance," the surprise of first holding Rouge G last year returns. It was like an objet d'art. The designer was Lorenz Bäumer, a young jewelry designer most notable in Paris's Place Vendôme, where global talent converges.

Rouge G was born from inspiration drawn from gold ingots and antique powder cases from the early 20th century. The design, where a mirror pops out from a compact that opens horizontally, was a significant departure from the concept of lipstick up to that point. Yet, upon use, it proved remarkably comfortable. The texture and weight of the white gold body exuded luxury while being incredibly user-friendly, leaving one in awe of Guerlain's mastery. Its mysterious design truly taught us a new way to experience lipstick: the "lip compact."

Now, a new line of this premium lipstick, designed down to the very gesture of application, is about to be released. Expectations are naturally soaring.

Supreme Naturalness, Meticulously Calculated Sheer Radiance and Color

The new line is "Rouge G de Guerlain Le Brilliance." It's a lipstick offering dewy luster, radiance, and sheer color payoff. A new kind of radiance that can become the centerpiece of any makeup look.

Fundamentally, Guerlain entrusted Rouge G de Guerlain Le Brilliance with addressing a common dilemma many women face: wanting lips that look youthful but finding lip gloss insufficient, desiring sheer radiance without highlighting lip imperfections. To achieve this, they focused on five elements that create ideal lips: "radiance, contour, smoothness, fullness, and comfort." Guerlain immediately pursued a formula that would perfect these elements. By carefully balancing the proportions of premium ingredients like "ruby powder, liquid pearl, hyaluronic acid spheres, gugul extract, vitamin A, and wild mango butter," they achieved a plump, resilient feel and a dewy, natural look, while simultaneously delivering elegant radiance and refined sheer color.

The ultimate comfort in wear is not merely about being natural and lightweight; it's achieved through supreme naturalness, meticulously crafted, and calculated sheer radiance and color payoff. Guerlain's lipstick, which has captivated women worldwide as jewelry for the lips, is poised to create another legend.

Lipstick
Rouge G de Guerlain Le Brilliance
Price | ¥6,195 (10 shades available)
Available in 10 shades of nude, red, pink, and orange with subtle pearlescence. Each shade is named after a woman whose name begins with 'B' for 'Brilliance,' such as Betty, Brigitte, and Brenda.

Guerlain Customer Service
0120-140-677
www.guerlain.co.jp