MCM Unveils "BEBE BOO" Christmas Collection for Backpack Series
MCM
A Christmas Collection Arrives for the Popular Backpack Series!
The Latest Backpack, "BEBE BOO," Usable in Four Ways
MCM, with two directly managed stores in Ginza, is launching the "MCM BEBE BOO BACK PACK X-MINI," a new backpack that will debut for Christmas on December 19th (Friday), as part of its highly popular backpack series. Thanks to MCM's unique strap design, it can be freely used as a backpack, crossbody bag, shoulder bag, or waist bag.
Text by KAJII Makoto (OPENERS)
Two Christmas-Appropriate Colors: Gold and Silver
Crafted from supple, luxurious cowhide and adorned with gold plates, the new "MCM BEBE BOO BACK PACK X-MINI" collection embodies elegance, femininity, and functionality. It appeals as the next generation of MCM's backpack series.
For the Spring/Summer 2015 collection, the same model is slated to appear in four macaron-inspired colors: Classic Black, Chamomile, Blue Haze, Ivory, and Pale Pink.
MCM BEBE BOO BACK PACK X-MINI
Price: ¥177,120
Release: Friday, December 19, 2014
Christmas Campaign Underway
The first 300 customers to purchase items at the directly managed stores "MCM GINZA HAUS 1" or "MCM GINZA HAUS 2" by December 25th will receive an MCM mini notebook (not for sale) as a Christmas gift from MCM.
Additionally, the first 250 customers who spend ¥100,000 or more at the same stores will receive one of the following (not for sale): a pouch, coin case, or glove holder.
MCM GINZA HAUS 1
Hours: 12:00 PM - 8:00 PM
Open daily (excluding New Year's holidays and building closures)
1F Juyzya Bldg., 3-5-4 Ginza, Chuo-ku, Tokyo
Tel. 03-5524-7177
MCM GINZA HAUS 2
Hours: 12:00 PM - 8:00 PM
Open daily (excluding New Year's holidays and building closures)
1F, 2F Daiichi Yayoi Bldg., 4-2-2 Ginza, Chuo-ku, Tokyo
Tel. 03-5159-6555
http://www.mcmworldwide.com/ja/