Proenza Schouler | "Proenza Schouler" Limited Shop Appears at Isetan
FASHION / WOMEN
February 23, 2015

Proenza Schouler | "Proenza Schouler" Limited Shop Appears at Isetan


Proenza Schouler


Ahead of Next Year's Shop-in-Shop Opening


Proenza Schouler Pop-Up Shop Lands at Isetan


New York-based fashion brand Proenza Schouler will open a pop-up shop on the 3rd floor of Isetan Shinjuku Main Building from Wednesday, December 10th to Tuesday, December 16th, in anticipation of its shop-in-shop opening next year.



Text by Yuzu Kuromiya



A Stunning Array of Limited Edition Items! A Special Lineup for True Fans


Founded in 2002 by Jack McCollough and Lazaro Hernandez, Proenza Schouler is a New York-based brand. The Pre-Spring collection features graphics inspired by surfing and skate culture. Traditional menswear tailoring is combined with feminine materials like chiffon, creating a delicate yet effortless atmosphere.



This pop-up shop will feature the latest Pre-Spring collection, along with a special lineup of the brand's signature bags and exclusive items available only here. From the brand's iconic "PS1" series, a black fringed style will be offered as an Isetan Shinjuku exclusive bag. Two sizes are available: the "PS1 Medium Leather Fringe," notable for its generous capacity and exquisite sizing, and the miniature "PS1 Pouch Leather Fringe," which can also be used as a crossbody bag. Additionally, a limited-edition Isetan Shinjuku colorway of silver x gold for the "lunch bag," the icon bag following the "PS1" and "PS11," will be unveiled.




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Furthermore, the brand's first men's style bags, the "PS1 extra large backpack" and "PS1 new extra large" in a leather and nylon combination, will debut. A wide selection of new small leather goods, including wallets and card cases, will also be available. With a full display of limited-edition items, this pop-up shop is a must-see for fans. Proenza Schouler is scheduled to open its first directly managed store in Japan in early summer 2015 at Isetan Shinjuku Main Building.



Proenza Schouler Pop Up Shop at Isetan

Dates: Wednesday, December 10th - Tuesday, December 16th
Hours: 10:30 - 20:00
Venue: Isetan Shinjuku Main Building, 3rd Floor
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)