FASHION /
WOMEN
December 16, 2014
Popular Brand from the U.S. Holds Pop-Up Shops in Osaka and Tokyo | ALEX AND ANI
ALEX AND ANI
Focus on the charms with messages of “positive energy”!
Pop-up shops to be held at Hanshin Umeda Main Store and Tokyo Solamachi®
This autumn, ALEX AND ANI, a lifestyle brand from the United States that has officially landed in Japan and began with pop-up shops in Yokohama and three locations in Tokyo, will make its Kansai debut. Pop-up shops will be held at Hanshin Umeda Main Store from Wednesday, December 10th, and at Tokyo Solamachi® from Thursday, January 8th of the new year.
Text by KAJII Makoto (OPENERS)
Get “Positive Energy” for a Happy Holiday Season
The brand ALEX AND ANI was founded in 2004 by its creator and creative director, Carolyn Rafaelian. Currently, it has 40 directly managed stores across the United States and is available in over 2,000 department stores and specialty shops in 10 countries worldwide, and is widely loved by famous celebrities such as Beyoncé, Jessica Simpson, and Miley Cyrus.
With the motto “MADE IN AMERICA WITH LOVE,” the collections feature eco-conscious yet fashionable designs using recycled metal materials, vintage stones, and Swarovski crystals. Each symbol engraved on the bangle charms carries a message to support a more positive life.

Bangles with symbol charms from ¥3,564 to ¥4,104, bangles with glass beads from ¥5,616 to ¥10,044, bangles with metal beads from ¥5,616 to ¥7,992
ALEX AND ANI
“Positive Energy Collection”
Hanshin Umeda Main Store
Period: Wednesday, December 10th – Thursday, December 25th
Venue: 2nd Floor Accessory Sales Floor Event Space
Tokyo Solamachi®
Period: Thursday, January 8th, 2015 – Saturday, January 31st
Venue: East Yard 2nd Floor, Section 11, Special Exhibition Space
ALEX AND ANI
http://www.alexandani.com/