Open for Six Months with Monthly Theme Changes in Fashion Mecca

The pop-up store is located at the corner of Greene Street and Prince Street in SoHo. The design focuses on naturally blending Fendi's brand codes, which cherish craftsmanship and creativity, with SoHo's unique mood.

The interior is adorned with brickwork, antique flooring, colorful carpets, and chandeliers, creating a luxurious yet chic atmosphere. Additionally, a dazzling illuminated vending machine and specially designed vintage-finished fixtures create a uniquely Fendi space. A special area featuring exclusive items, illuminated by a neon "exclusive" sign, has also been prepared.

The opening features a "Petite" theme, with items like the Petite 2 Jours and Petite 3 Jours, and Mini Peekaboo bags. In the future, Fendi will introduce different facets of the brand each month, including "Fun Fur," showcasing iconic fur wear, and the "Men's Collection."

Pietro Beccari, Chairman and CEO of Fendi, commented on the pop-up store: "We are thrilled to open #fendisoho in one of the world's premier shopping destinations. This limited-time pop-up store will bring powerful, fresh energy to the brand and attract a younger, more discerning clientele."